Peter D
July 1st, 2004, 07:52 PM
With the increased number of ports which are being accessed by the cruiseline industry, I had a thought about a unique marketing strategy that could be instituted ( but probably wont ). Navy ships visiting some ports have allowed escorted groups of individuals to board and have a glimpse at the sea-going environment.As a by-product, this fosters pride in the military and invariably gets more people focused on the Navy.
17 years ago on one of my 1st cruises aboard the Jason ( Eporitiki Line ) a group of people in Charlottetown, Prince Edward Island were allowed to come aboard for a quick view of the ship. This also occurred when the ship docked in Quebec City and in Montreal.
The point that I am making is that as the cruise industry is becoming more competitive,there exists an untapped market of people who may have never considered taking a cruise, even with many of these ships coming into their own backyard. Perhaps encouraging tours of the ships could have the same positive results as experienced by Navy Ship Days in port.
17 years ago on one of my 1st cruises aboard the Jason ( Eporitiki Line ) a group of people in Charlottetown, Prince Edward Island were allowed to come aboard for a quick view of the ship. This also occurred when the ship docked in Quebec City and in Montreal.
The point that I am making is that as the cruise industry is becoming more competitive,there exists an untapped market of people who may have never considered taking a cruise, even with many of these ships coming into their own backyard. Perhaps encouraging tours of the ships could have the same positive results as experienced by Navy Ship Days in port.