shipcafe
October 20th, 2004, 10:13 AM
Below is some exciting news about new technology going into all of the staterooms as part of the Signature of Excellence !
Steve
www.shipcafe.net
Holland America Line Selects LG Electronics as Brand of Choice for
Stateroom Flat-Panel TVs
LG LCD Technology Sets Cruise Line Standard for Premium Entertainment
SAN DIEGO, Oct. 20
Holland America Line, the highest-rated premium cruise line, has
selected LG Electronics to equip its staterooms with more than 9,000
LCD televisions into its fleet of five-star ships over the next three
years as part of its 'Signature of Excellence' initiative. This marks
the first high-profile installation of LCD technology in cruise-line
staterooms, replacing bulky picture-tube TVs.
Reinforcing LG's position as a premium consumer electronics brand in
the United States, the initial installation on a Holland America Line
vessel was the ms Ryndam, which is set to launch today in San Diego.
The Ryndam, named the "Ship of the Year" in 1996 by the World Ocean &
Cruise Liner Society, will conduct a dramatic re-launch today to
introduce the ship's new product and service enhancements, including a
new Culinary Arts Center, Explorations Cafi and 700 LCD televisions
ranging from 20- to 27-inches in screen size, from LG Electronics. By
April 2005, more than 3,500 LG LCD TVs will be installed on almost
half of the fleet.
"We initiated the $225 million 'Signature of Excellence' to provide
our guests with the finest amenities possible, including the latest
in-room entertainment. As a pioneer in LCD technology, LG was the
obvious choice," said Richard D. Meadows, senior vice president,
marketing and sales of Holland America Line. "LG Electronics' LCD TVs
offer a sleek and elegant premium experience for our customers. And
LG's premium brand positioning dovetails perfectly with Holland
America Line's luxurious environment."
"LG is dedicated to developing leading-edge display technologies for a
wide variety of audiences, including the lodging industry," said Ron
Snaidauf, vice president, commercial products, LG Electronics USA,
Inc. "Our partnership with the Holland America reinforces our
commitment to providing total solutions to our customers, and their
customers."
As more high-end cruise lines follow the luxury trend, LG will
continue to target this market with other similar high-end
installations. LG's LCD TVs will allow guests to enjoy visual clarity,
while its sleek, space-saving design complements the cruise line's
theme of sophistication and elegance.
LG's 20-inch LCD TV (Model RU-20LA80C) is equipped with LG's
high-performance liquid crystal display technology, and offers 640 x
480 resolution, sleep timer and child lock, among many other features.
With its wide 170-degree viewing angle, guests will be able to view
the screen clearly from nearly all angles in the stateroom. It boasts
an exceptional contrast ratio of 800:1 and peak brightness of 500
cd/m2 for picture quality unmatched for clarity and brightness, even
in well-lit rooms.
About LG Electronics U.S.A., Inc.
Based in Englewood Cliffs, N.J., LG Electronics U.S.A., Inc., (LGEUS)
is the North American subsidiary of LG Electronics, Inc., a
$30-billion global leader in consumer electronics, information
technology and communications products, headquartered in Seoul, South
Korea. LGEUS comprises four core business areas: consumer electronics,
home appliances, information technology products and mobile phones. In
providing cutting-edge, performance-driven products for the largest
digital market in the world, LGEUS's goal is to enable the intelligent
networking of digital products that will make consumers' lives better
and deliver on the promise of its "LG: Life's Good" marketing theme.
For more information, please visit http://www.lgcommercial.com.
About Holland America Line [a division of Carnival Corporation and plc
(NYSE: CCL and CUK)]
In 2005, Holland America Line's fleet of 12, five-star, premium ships
are offering nearly 500 cruises from 27 home ports -- 17 in North
America. Itineraries range in length from two to 116 days, visit all
seven continents and offer the most extensive selection of ports the
line has ever visited on cruises to the Caribbean and Panama Canal
(175), Alaska (134), Canada/New England (18), and longer, exotic
voyages to Europe (45) and Transatlantic (8), Mexico (43),
Hawaii/Asia/Pacific (20), South America (17) as well as one Grand
World Voyage.
As a part of its renowned Tradition of Excellence, Holland America
Line is investing $225 million in the Signature of Excellence
initiative providing unparalleled product and service enhancements to
its fleet. The comprehensive enhancements focus on five areas vital to
Holland America's guest experience: spacious, elegant ships and
accommodations; sophisticated five-star dining; gracious, unobtrusive
service; extensive enrichment programs and activities; and compelling
worldwide itineraries. Enhancements have been started on all ships and
will be completed by the end of 2006. For more information, consult a
travel agent.
Steve
www.shipcafe.net
Holland America Line Selects LG Electronics as Brand of Choice for
Stateroom Flat-Panel TVs
LG LCD Technology Sets Cruise Line Standard for Premium Entertainment
SAN DIEGO, Oct. 20
Holland America Line, the highest-rated premium cruise line, has
selected LG Electronics to equip its staterooms with more than 9,000
LCD televisions into its fleet of five-star ships over the next three
years as part of its 'Signature of Excellence' initiative. This marks
the first high-profile installation of LCD technology in cruise-line
staterooms, replacing bulky picture-tube TVs.
Reinforcing LG's position as a premium consumer electronics brand in
the United States, the initial installation on a Holland America Line
vessel was the ms Ryndam, which is set to launch today in San Diego.
The Ryndam, named the "Ship of the Year" in 1996 by the World Ocean &
Cruise Liner Society, will conduct a dramatic re-launch today to
introduce the ship's new product and service enhancements, including a
new Culinary Arts Center, Explorations Cafi and 700 LCD televisions
ranging from 20- to 27-inches in screen size, from LG Electronics. By
April 2005, more than 3,500 LG LCD TVs will be installed on almost
half of the fleet.
"We initiated the $225 million 'Signature of Excellence' to provide
our guests with the finest amenities possible, including the latest
in-room entertainment. As a pioneer in LCD technology, LG was the
obvious choice," said Richard D. Meadows, senior vice president,
marketing and sales of Holland America Line. "LG Electronics' LCD TVs
offer a sleek and elegant premium experience for our customers. And
LG's premium brand positioning dovetails perfectly with Holland
America Line's luxurious environment."
"LG is dedicated to developing leading-edge display technologies for a
wide variety of audiences, including the lodging industry," said Ron
Snaidauf, vice president, commercial products, LG Electronics USA,
Inc. "Our partnership with the Holland America reinforces our
commitment to providing total solutions to our customers, and their
customers."
As more high-end cruise lines follow the luxury trend, LG will
continue to target this market with other similar high-end
installations. LG's LCD TVs will allow guests to enjoy visual clarity,
while its sleek, space-saving design complements the cruise line's
theme of sophistication and elegance.
LG's 20-inch LCD TV (Model RU-20LA80C) is equipped with LG's
high-performance liquid crystal display technology, and offers 640 x
480 resolution, sleep timer and child lock, among many other features.
With its wide 170-degree viewing angle, guests will be able to view
the screen clearly from nearly all angles in the stateroom. It boasts
an exceptional contrast ratio of 800:1 and peak brightness of 500
cd/m2 for picture quality unmatched for clarity and brightness, even
in well-lit rooms.
About LG Electronics U.S.A., Inc.
Based in Englewood Cliffs, N.J., LG Electronics U.S.A., Inc., (LGEUS)
is the North American subsidiary of LG Electronics, Inc., a
$30-billion global leader in consumer electronics, information
technology and communications products, headquartered in Seoul, South
Korea. LGEUS comprises four core business areas: consumer electronics,
home appliances, information technology products and mobile phones. In
providing cutting-edge, performance-driven products for the largest
digital market in the world, LGEUS's goal is to enable the intelligent
networking of digital products that will make consumers' lives better
and deliver on the promise of its "LG: Life's Good" marketing theme.
For more information, please visit http://www.lgcommercial.com.
About Holland America Line [a division of Carnival Corporation and plc
(NYSE: CCL and CUK)]
In 2005, Holland America Line's fleet of 12, five-star, premium ships
are offering nearly 500 cruises from 27 home ports -- 17 in North
America. Itineraries range in length from two to 116 days, visit all
seven continents and offer the most extensive selection of ports the
line has ever visited on cruises to the Caribbean and Panama Canal
(175), Alaska (134), Canada/New England (18), and longer, exotic
voyages to Europe (45) and Transatlantic (8), Mexico (43),
Hawaii/Asia/Pacific (20), South America (17) as well as one Grand
World Voyage.
As a part of its renowned Tradition of Excellence, Holland America
Line is investing $225 million in the Signature of Excellence
initiative providing unparalleled product and service enhancements to
its fleet. The comprehensive enhancements focus on five areas vital to
Holland America's guest experience: spacious, elegant ships and
accommodations; sophisticated five-star dining; gracious, unobtrusive
service; extensive enrichment programs and activities; and compelling
worldwide itineraries. Enhancements have been started on all ships and
will be completed by the end of 2006. For more information, consult a
travel agent.