Silhouette & Reflection Press release :)

Celebrity Cruises to Present More Avant-Garde Industry Firsts On Celebrity Silhouette and Celebrity Reflection

AquaClass Suites, The Lawn Club Grill, The Porch, The Alcoves and new Michael's Club concept among innovative new offerings

MIAMI, Dec. 8, 2010 /PRNewswire via COMTEX/ --

How do you make the best even better? Celebrity Cruises believes you break the rules, stay ahead of the curve, and provide what vacationers want most - often before they even say they want it. That belief is vividly reflected in the distinctive, luxurious, vacation-enhancing venues Celebrity will introduce on the fourth and fifth ships in its award-winning Solstice Class fleet, Celebrity Silhouette and Celebrity Reflection.

"We recognize that consumers' vacation time is precious, and that's what drives us to continually create new and unique experiences that enhance their rare time away," said Celebrity Cruises President & CEO Dan Hanrahan. "The host of honors our Solstice Class and Millennium Class have won have been incredible validation of that commitment, and on Celebrity Silhouette and Celebrity Reflection, we're capitalizing on the opportunity to further elevate our onboard offerings, particularly in our Solstice Class' iconic Lawn Club, and with our wildly popular AquaClass category of accommodations and its exclusive specialty restaurant, Blu. Initially, we planned to introduce these exciting new enhancements only on Celebrity Reflection, but to our delight, our outstanding partners at Meyer Werft were able to also deliver every new feature with the exception of AquaClass Suites on Celebrity Silhouette."

NEW AQUACLASS SKY SUITES HIGHLIGHT EXPANDED ACCOMMODATIONS

Driven by high demand for Celebrity's industry-first AquaClass category of spa-inspired accommodations, and by way of an additional deck being added to Celebrity Reflection, Celebrity will introduce on that ship the line's first AquaClass Suites, each offering 251 square feet of luxurious interior space and spacious 57-square-foot verandas, and all the amenities associated with Celebrity's AquaClass accommodations, including exclusive and complimentary access to the highly-rated specialty restaurant, "Blu," noted for inviting, modern design and flavorful, healthy, clean cuisine. The new suites also will offer the luxurious 24/7 butler service that is a hallmark of every suite across the Celebrity fleet.

In addition to the 34 new AquaClass Suites, Celebrity Reflection also will present an additional eight luxurious new Sky Suites, 19 additional plush ConciergeClass staterooms, and 11 additional inside staterooms, bringing the stateroom/suite total to 1,515.

"We gave a great deal of thought about how to ideally accommodate everything we're adding," said Hanrahan. "We're widening the ship slightly, enabling us to introduce each of these exceptional new venues without compromising the Celebrity's premium space ratio and lauded traffic flow.

Additionally, Celebrity Reflection will offer 245 more loungers on its expanded pool deck to suit the increased overall guest capacity, as well as 45 additional seats in the Celebrity Theater, 118 in Oceanview Cafe, 24 additional seats each in Blu and in Tuscan Grille, four more in Qsine, and 40 additional seats in the main dining room, where Celebrity also offers Celebrity Select DiningSM, the industry's first flexible dining option allowing guests to choose when they wish to dine on a flexible, day-by-day basis.

THE LAWN CLUB

Inspired by the popularity of its iconic, industry-first Lawn Club, Celebrity will leverage its brand pillars of outstanding dining experiences, enriching activities, relaxation and pampering, and modern design to offer vacationers on Celebrity Silhouette and Celebrity Reflection significantly expanded opportunities to eat and drink, relax and lounge, and participate and socialize within the inviting space.

The Lawn Club Grill

Both Celebrity Silhouette and Celebrity Reflection will present "The Lawn Club Grill," the industry's first outdoor, interactive grill venue. A new, exceptionally social specialty dining option overlooking the lush lawn and soothing sea, The Lawn Club Grill will boast a design likely to be the envy of novice and experienced chefs alike, with gleaming stainless steel grills and other appliances, custom pizza-making tables and large ovens.

By day, in addition to a casual lunch menu highlighted by a variety of high-end burgers, the venue will present interactive demonstrations and classes focused on pizza-making - including the art of dough-tossing - grilling secrets, mouth-watering marinades and more, led by Celebrity's own chefs, as well as guest chefs participating in Celebrity's "Savor Your Destination" program.

By night, in a particularly unique twist, guests will have their choice from an array of top-quality meats to either grill themselves, side-by-side with Celebrity's chefs, or have grilled to order. A nominal surcharge will apply. Complementing the dinner experience will be libations ranging from wines, beer and sangria, all consistent with the casual nature of the 56-seat restaurant.

The Porch

With its chic, Hamptons-style design, modern furnishings, and creative use of natural light, all complemented by the enticing aroma of fresh-baked breads and pastries, The Porch will be the idyllic spot for quick, simple, casual and complimentary breakfasts and lunches. Offering breathtaking views of the lawn and sea courtesy of its prime location on the starboard side of the ship at the entrance to Lawn Club, the intimate, 48-seat venue will be the perfect place to enjoy complimentary fresh pastries, salads, paninis and other sandwiches, in addition to specialty coffees, beer and wine.

The Art Studio

With one of the world's largest corporate collections of contemporary art exhibited across its fleet, and given the enthusiasm guests expressed when the line introduced the industry's first art tours to be offered on an iPad®, Celebrity will further appeal to its guests' love of art in "The Art Studio" within the area of The Lawn Club. There, experienced and novice artists alike can participate in intimate, hands-on instruction from experts in drawing, painting and beading, as well as the art of food, with plating, tastings, mixology and other culinary-themed classes.

The Art Studio also will present exclusive, intimate pairing dinners hosted by guest chefs participating in Celebrity's Savor Your Destination program.

The Alcoves

For a private retreat overlooking the lawn, ocean and coastlines, Celebrity also will present within The Lawn Club "The Alcoves," eight exclusive, cabana-style settings, each designed for two to four guests. Each of The Alcoves on Celebrity Silhouette and Celebrity Reflection will offer WiFi for guests who want to stay connected while relaxing, themed picnic baskets and an a la carte beverage menu. The Alcoves will be available as partial or all-day rentals.

Adjacent to The Alcoves, guests will find eight inviting hammocks and two whimsical, oversized Adirondack chairs, each offering complimentary, additional opportunities to relax amidst the atmosphere of the lawn and sea.

MICHAEL'S CLUB

Celebrity's history and future will converge in Michael's Club - a venue found on every Celebrity ship - where the line will present on Celebrity Silhouette and Celebrity Reflection a restyled, casually elegant bar where vacationers can sit back and enjoy the comfortably sophisticated atmosphere while watching the World Cup games and sipping a Chimay Blue.

Across the Celebrity fleet, Michael's Club offers an impressive selection of rare malts, whiskies and scotches. Building on that tradition, the "new" Michael's Club on CelebritySilhouette and Celebrity Reflection will add an equally impressive selection of more than 50 beers, including flavorful craft beers, and will allow guests to participate in engaging experiences such as ideal food and beer pairings, how to pour the perfect draft, or how to select the proper beer glass, all while snacking on homemade, gourmet potato chips and bread sticks, and fresh, lightly-spiced caramel popcorn, amidst a vibe of live music and cool playlists, or major international sporting events airing on the venue's large, 46" TV screens.

THE HIDEAWAY

Guests seeking a particularly quiet spot to get away from it all can do so in a new venue inspired precisely by that interest. "The Hideaway" on Celebrity Silhouette and Celebrity Reflection will provide a high-tech escape for vacationers relaxing with their iPads or perhaps trying out a new Apple product from the Celebrity iLounge, or a low-tech retreat for reading a good book. Inspired by the live trees suspended within the Grand Foyer of every Solstice Class ship, the design of The Hideaway reflects that of an upscale, avant-garde tree house, with cozy, intimate lounging "nests," or niches.

THE SOLSTICE CLASS DIFFERENCE

"We are constantly dedicated to building every aspect of the Celebrity vacation experience around what vacationers want most during their precious time away, and the greatest validation of that commitment has been the response to our stunning Solstice Class," said Hanrahan. "We're eager to have our guests continue to experience all the distinctive attributes of those stunning ships, as well as the new offerings they have inspired on Celebrity Silhouette and Celebrity Reflection. We are confident all of this will further solidify our leadership role in the industry and keep vacationers coming back."

In addition to the innovative new venues and experiences, Celebrity Silhouette and Celebrity Reflection will join sister ships Celebrity Solstice, Celebrity Equinox and Celebrity Eclipse in offering:

The hip "Celebrity iLounge" that made Celebrity Cruises the industry's first Authorized Apple Reseller

Uniquely unordinary "Qsine," the first seagoing restaurant to feature a menu and wine list on an iPad®, and an engaging food-as-theater dining experience

Ten unrivaled restaurants - in addition to "The Lawn Club Grill" and "The Porch"

Modern, stylish interiors designed by some of the world's best architects and designers, including Adam Tihany

Cool nightclubs and lounges, including CellarMasters, complete with the industry's first installation of the innovative Enomatic wine serving system

One of the broadest and best wine offerings in the industry, served by one of the world's largest staffs of certified sommeliers

One of the world's largest permanent collections of original contemporary art, and the industry's first self-guided art tours to be presented on an iPad®

Top-tier entertainment, including custom aerial production shows and live music

The extensive array of fun, entertaining and enriching onboard programming offered through "Celebrity Life," including games, instruction on the latest iPods®, MacBooks® and iLife® classes; language learning through Rosetta Stone®; comparative wine tastings with Riedel Crystal, and enrichment presentations with Smithsonian

This is the reason we love Celebrity and keep coming back for more....something always interesting around every corner.

Happy cruising...Joanne

Wow - these sound like fantastic additions, especially for those with a strong interest in food and cooking. Now I want to cancel my Equinox cruise and wait for Reflection! :)

I always thought a grill would be perfect on the lawn club. I can only hope they do it right...big competition sized grills where everyone can see & smell what's cooking...give it more of a backyard feel.

I think it all sounds great-except Michael's Club.

We love Michael's Club for the upmarket lounge feel and live entertainment (such as Perry Grant).

With 46" TV screens showing "sporting events" and "world cup games" it sounds more like a sports bar/pub to me:confused:

I think all of the changes are for the best. With no plans to retrofit Solstice, Eclipse or Equinox, it leaves some diversity and options within the S class ships. So, if the changes to Michael's Pub, or the lack of the HGS are not your cup of tea, you can stick with the first 3 ships.

I'm also taken with the fact that these are all adult oriented additions. They're not adding anything that would to attract teens or families with children. Good. There's enough of that on RCL.

All in all, I think these are improvements which will enhance the brand.

Good job.

I think all of the changes are for the best. With no plans to retrofit Solstice, Eclipse or Equinox, it leaves some diversity and options within the S class ships. So, if the changes to Michael's Pub, or the lack of the HGS are not your cup of tea, you can stick with the first 3 ships.

 

I'm also taken with the fact that these are all adult oriented additions. They're not adding anything that would to attract teens or families with children. Good. There's enough of that on RCL.

 

All in all, I think these are improvements which will enhance the brand.

 

Good job.

Maven, I completely agree that there seems to be a target market and it is NOT a competition to the market of Royal. Kudo's for that. Love the announcement. New Bucket list number of sailing ALL the S Class :)

I think it all sounds great-except Michael's Club.

 

We love Michael's Club for the upmarket lounge feel and live entertainment (such as Perry Grant).

 

With 46" TV screens showing "sporting events" and "world cup games" it sounds more like a sports bar/pub to me:confused:

I agree 100 %-- Micheal's was a nice upscale venue after it was undone as a cigar bar many yrs ago... now being coverted to a beer & pretzels sports bar Not so nice!!!

Cigar smokers like DH were banished to the area near the bar by the lawn (a very windy area) so I wonder where they will be exiled to now! Hope there will still be an aft bar area to enjoy without any upcharge...

Other stuff--we'll see... we are booked on Silho in AQ & had thought we might cancel--now we may be enticed to check it out. some sounds nice and it all seems very ambitious & maybe more crowded in Blu! Don't like the rentals of space to sit in & more places to pay extra!!!

Reflections will add more pax...not desireable!.

I agree 100 %-- Micheal's was a nice upscale venue now coverted to a beer & pretzels sports bar

 

Other stuff--we'll see... we are booked on Silho in AQ & had thought we might cancel--now we may be enticed to check it out..all seems very ambitious & maybe more crowded in Blu!

I may be misreading, but I don't think the changes to restaurant sizes happen on Silhouette, just Relfection. This is to accomodate the extra deck on Reflection. The AQ Suites from what I gathered, will only be on the new deck.

re reflection, when will ship be ready to sail and from what port of embarkation?

I guess the Glass show has outlived it's usefulness?

I guess the Glass show has outlived it's usefulness?

Not at all. The hot glass show will continue on Equinox, Eclipse and Solstice. Many people love the glass show. While I will miss the glass show on the Silly and Reflections, the new changes in the Lawn Area look like they will be nice, fun venues. I think it is nice that the S-Class ships will not all be cookie cutter replicas of one another, but have some variety. It appears as though it may have been difficult for Celebrity to sufficiently staff more than three sets of glass blowers (according to what others have heard and posted) and/or that because of the high cost associated with operating the hot glass show they opted to change this up on Silly and Reflections.

Great news about Michael's Club. Just love a sports pub, definitely have to get the beverage package to try all 50 beers.;)

re reflection, when will ship be ready to sail and from what port of embarkation?

I am not sure if the exact date has been set, but I believe it is supposed to start in the second half of 2012. I do not believe any information has been released as to where it will be home ported or what itineraries it will run.

I agree 100 %-- Micheal's was a nice upscale venue after it was undone as a cigar bar many yrs ago... now being coverted to a beer & pretzels sports bar Not so nice!!!

 

Cigar smokers like DH were banished to the area near the bar by the lawn (a very windy area) so I wonder where they will be exiled to now! Hope there will still be an aft bar area to enjoy without any upcharge...

 

Other stuff--we'll see... we are booked on Silho in AQ & had thought we might cancel--now we may be enticed to check it out. some sounds nice and it all seems very ambitious & maybe more crowded in Blu! Don't like the rentals of space to sit in & more places to pay extra!!!

 

Reflections will add more pax...not desireable!.

The rentals of space are probably not going to be just for space. If they follow land based locations there will be special amenities with them such as in this case a la carte dining. In other locations they provide TVS, refigerators, IPOD speakers and docks, things that people want. Its really not a bad idea..

I am not sure if the exact date has been set, but I believe it is supposed to start in the second half of 2012. I do not believe any information has been released as to where it will be home ported or what itineraries it will run.

Hi Gonzo !

Someone on the call asked the itinerary question about Reflection, and Mr Hanrahan said the information should be available around March. Hopefully, there's always a chance we may hear something a bit sooner, like we did with Silhoutte.

Our Silho res for Jan 2012 is priced at $2,099 pp--not really interested in spending much more for a carib crujse, except for extra drinks, shore excursions & maybe Silk Harvest--which won't be on this ship..

Also no real T pool incorporated in the AQ suites plan......the beer & pretzels & large screen TVs in Michaels are not a plus for us...kind of downscale from what it is now..

However, as I have said elsewhere--fortunately there are Solstice & Equinox for those who are less than enthused....they may be better for some of us who like to pay the cruise price & not have to deal with upcharge venues at every corner!

The rentals of space are probably not going to be just for space. If they follow land based locations there will be special amenities with them such as in this case a la carte dining. In other locations they provide TVS, refigerators, IPOD speakers and docks, things that people want. Its really not a bad idea..

Hi Don !

I like the idea too... though I am very interested in hearing the pricing for The Alcoves. I asked the question today, and it was not answered. If it's super expensive (and I suspect it might be), I may like the concept a bit less :)

Hopefully, Celebrity will get creative, and design a pricing plan that won't have a huge case of sticker shock with it.

Well, I just changed my 2011 cruise from Century Hawaii to Silhouette Holy Land. Quite a bit more $$$, but I really want to see first hand some of these new changes and after sailing my past couple cruises on Equinox, I think it will be hard to go back to Century. I will miss the hot glass shows, but am very excited to try out Qsine, the new restaurants on the Lawn Club and am thrilled with the Michaels Club change as I am a big microbrew drinker (even brew my own sometimes). Some of the new interactive activities at the Art Studio sound cool too.

Hi Don !

 

I like the idea too... though I am very interested in hearing the pricing for The Alcoves. I asked the question today, and it was not answered. If it's super expensive (and I suspect it might be), I may like the concept a bit less :)

 

Hopefully, Celebrity will get creative, and design a pricing plan that won't have a huge case of sticker shock with it.

If I remember correctly, Disney charges $150.00 above the regular admission for the day in their water parks. That does include the all day drink cups which covers about half the price. My time share charges $ 50 a day but no food is involved because most people bring their own.

I think it all sounds great-except Michael's Club.

 

We love Michael's Club for the upmarket lounge feel and live entertainment (such as Perry Grant).

 

With 46" TV screens showing "sporting events" and "world cup games" it sounds more like a sports bar/pub to me:confused:

I think the new Michael's club sounds awesome. They really needed a venue that features craft beers; not everyone is into wine or martinis. Can't wait!

Love the idea of Aquaclass suites too. All in all, a very exciting announcement. I will be anxiously waiting to hear what the itineraries will be for Reflection.

I think the new Michael's club sounds awesome. They really needed a venue that features craft beers; not everyone is into wine or martinis. Can't wait!

Love the idea of Aquaclass suites too. All in all, a very exciting announcement. I will be anxiously waiting to hear what the itineraries will be for Reflection.

Exactly. From what I've observed Michaels on the S Class ships are grossly underused. I think this mostly has to do with the out of the way location, but to make it more of a destination bar, something unique to the ship had to go in.

Most of the changes sound wonderful, but the real story is that they all are really revenue driven $$$$.

Out with the free, in with the extra charges!

I think the Silly will be much better than the Reflections, as it has the enhancements, without an extra 150 to 200 passengers!!!

And what the heck is with " my" prommenade deck?? I suppose it has to stay the way it is. Nice new perks so far- has anyone overheard if the will change that into what we are used to with their Milli Class ships???

Michael

Strange that they have not added a T pool:rolleyes: