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Seatrade Insider is reporting that Orient Lines is canceling it's maiden season, which means it's pretty much over for the start up. Heller hopes to reorganize and relaunch when the economy improves, but who knows if that will ever happen.
It's too bad, but not surprising. The writing was on the wall after laying off 10 employees (including the EVP) and slashing prices.
ORIENT LINES DELAYS LAUNCH
CELEBRATION, Fla., November 19, 2008 – Orient Lines has announced that due to the current world economic climate, it shall delay the launch of its cruises currently scheduled to commence in April 2009.
Orient Lines’ President and CEO Wayne Heller stated that, “All guests that have booked a cruise with Orient Lines shall be given a full and prompt refund and, if requested, we will endeavor to offer them assistance with making alternate cruise vacation arrangements.”
Heller added, “Even though the launch of Orient Lines is delayed, we are exploring possible options to re-launch our cruise program at a more favorable time in the near future.”