I've often said here that buying an airline ticket is different than buying a concert ticket or a baseball ticket. That the dynamic pricing mechanisms for airline ticket prices rendered comparisons to other purchase processes (such as baseball tickets) as inaccurate.
I'm going to have to find a new analogy pair to use. From the Seattle Times:
When the Mariners put single-game tickets on sale Saturday morning, fans may not notice a lot different from previous seasons. Pick a seat, get out your credit card and lock in your purchase.And it is not just the Mariners. Maybe the airline's have had it right all along and other businesses are just catching up. Eh?
In fact, a lot has changed. Fans may buy the same ticket a week later and pay more. Or less.
Welcome to "dynamic pricing," the next big thing in the sports industry.
That system, also known as demand-based pricing, has been used for years in the airline and hotel industries. Buy a plane ticket early and you might pay less, and if you're flexible on dates, you might save even more.
For the Mariners, the price of each game ticket throughout the season can fluctuate based on how attractive fans perceive it to be. Call it a new form of "Moneyball," in which the amount of money being paid to watch a game is determined partly by computer analysis.
You can read the whole story HERE.
"Anybody who believes they can out-think the airlines' revenue/yield management computer algorithms is, in my view, delusional." -- Gardyloo
"It doesn't really make a blind bit of difference what other people are paying since they're traveling from different airports, on different days, at different times of the year." -- fbgd
"Daddy he hates airplanes, Baby loves to fly. The Lady wants to know the reason why." -- Michael Franks
My standard response to all the questions of "Can I make that early flight home?" or "Can I take a bag that is oversized without paying?":
"Well, you gotta ask yourself....do you feel lucky? Well do you?" -- Inspector Harry Callahan