"Princess woos Ocean Village cruisers
Monday, March 15, 2010
Princess Cruises hopes to pick up former customers of Ocean Village as it launches its biggest programme in Europe during 2011.
Carnival UK-owned Princess will be operating seven ships in Europe next year, an increase from the six vessels sailing in the region during 2010.
The line, which releases its 2011 programme today, is increasing its Mediterranean fly-cruises which it hopes will help attract Ocean Village passengers. Ocean Village, also part of Carnival UK, will disappear as a brand later this year.
Pieter van der Schee, head of brand marketing for Princess, said: “With the additional capacity of fly-cruises, we think we will appeal to Ocean Village customers looking for other opportunities.
“Princess has a more American style and it’s a slightly more upmarket version of the more informal style of cruising which Ocean Village offers.”
Grand Princess and Crown Princess will be again be based from Southampton while Ocean Princess will sail from Dover. The line will also be offering three-night weekend itineraries from Southampton for the first time.
“We’re not just having more departures from the UK, we are also adding more itineraries,” said van der Schee. “This is real growth for us in the UK.”
Princess is substantially increasing capacity in the Baltic with the 3,100-passenger Emerald Princess sailing from Copenhagen.
Capacity is also being doubled on the 12-night Grand Mediterranean and Greek Isles itineraries which will be operated by both Star Princess and Ruby Princess.
“The Greek islands cruises are more popular in the UK than the Western European itineraries,” added van der Schee."
LINK to full article here.
Princess are a bit too American for me. I'd perhaps do the British Isles cruise on Crown for the novelty value but that's it.