If Carnival Corp. attempted to rebrand Costa, half of Italy would rise up in arms. Costa is an Italian namesake like Fiat, regardless of who currently owns the company. The majority of Italian cruisers choose Costa over the other Italian line, MSC, and very few cruise with Carnival, RCCL, Celebrity, etc. My contacts in the Italian travel business say that Costa bookings, at least in Italy, are as strong as ever even though there was a slump right after the Concordia incident.The other half are in shock that their national product has been blimped by a rogue Captain. I have read posts on here made by Italian members who have voiced their displeasure over Costa. The National italian press were slating the Costa corporation and we still await the legal aspect to start.
With the Rogue Captain already admitting that he had previously undertaken sail bys with the approval of Costa management where they had earlier denied it means that a lot more 'dirt' is likely to arise.
If the Costa management are found as guilty as the Captain through the fact that they allowed these sail bys to take place then they could be done for manslaughter. Do you then feel that the Italian population want to have a company like Costa to fly their flag, I dont think they will.
No I feel a re-brand is likely !
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