What do you guys think?
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The benefit to partnering with something Classic like Seuss, is that it never really goes out of style - yes there will be other kids stuff that is more popular at any one time, but every kid knows Seuss.Well, let's not be too hasty. It is literally impossible to tell whether something that is relatively new and still as popular as it has ever been will or will not become a classic. Indeed, I'm sure if culture was affected by social-media-inspired cynicism in 1937 the way it is today, folks would have said the same thing about "And to Think That I Saw It on Mulberry Street". Keep in mind that Shrek is already over 15 years old and it isn't clear to me that its classic-capability has shown any sign of waning.
How relevant is Shrek going to be 3-5 years from now?