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Luxury CruisingIs it a state of mind?
Discussion to include, but not limited to: Abercrombie & Kent American Safari Aqua Expeditions Azamara Bora Bora Cruises Compagnie du Ponant Cruise Asia Ltd. Crystal Cunard French Country Waterways Go Barging Hapag-Lloyd Hebridean Heritage Line Lindblad Expeditions Oberoi Group Oceania Orion Expedition Cruises Paul Gauguin Cruises Regent Seven Seas Sea Cloud Cruises Seabourn SeaDream Silversea Star Clippers Travel Dynamics Uniworld Windstar
i'm an italian student and i'm developing a thesis about luxury
cruise market. do you have some material that you can share?
i'm looking for information about luxury cruise market ( i have
already Clia Reports but unfurtunaly they focus only on cruise market
in general) above all i need market analysis ( statistic, growth,
My thesis will focus on communication strategies of
luxury cruise lines, so i'm also looking for material about:
- visual merchandising (how these companies community luxury by ship design)
- crossing marketing ( partnership between luxury lines and other
luxury company, such as Seabourn and Tumi Luggage)
- direct marketing (mailing, newsletter....)
- web communication (social space, blog....)