Posted February 25th, 2009, 05:08 PM
You guys feel that the timeshare/Ramada association ruined Imperial Majesty's reputation, but the cold reality is that Regal Empress would have very few, if any, passengers without these promotions. Almost everyone cruises on that ship with some sort of voucher. And I predict that will remain the case with Bahamas Celebration.
No matter how nice the warm weather renovations go, Bahamas Celebration will still pale in comparison next to the ships of Carnival, RCCL, etc. in the eyes of many potential cruisers. The only way for them is to compete is on price and Imperial Majesty's prices for direct booking are not cheap. On a daily basis, at least as much as the major lines. They need the tie-in or some type of gimick.
With the new 3-day weekend itinerary the CB is aiming at the same market as the larger cruiseline and it would take ALOT of buffing for this ship to compete.
It is true, IM's fares were always very high per diem compared to other lines if you booked direct, but there are a number of deals timeshare and otherwise out there available.
Speaking of deals I wonder if the "cruise for life" offer that IM did years ago, basically that you paid an amount up front and got unlimited cruises at a discount, is being transferred to the new ship. If that goes away there is a class action suit coming for sure.
Sad to hear that they are letting the staff go. All in all this transition has treating the booking agents like idiots, upset passengers, blown a marketing opportunity and hurt the staff of the old ship. Guys, I don't think that's a good way to run a company!