Remarkable color footage of a drive down Sunset Strip in 1963. This was back when the Whisky A Go-Go was called the Party, the Rainbow was the Villa Nova, and The Roxy was a strip joint called Largo. Also notice the 9000 building under construction next to Scandia. pic.twitter.com/rNREvDvAaD

— Vintage Los Angeles (@alisonmartino) June 21, 2021