I have now used the KEY program twice in the past couple of months and both experiences were quite different. When I used it in Tampa, they had signs directing passengers with the KEY all over so there was no confusion as to where to go. We immediately went up an elevator and into the check in area designated for KEY passengers, got our sea pass cards with the key logo on them, waiting is a special area and was allowed on ship right after Diamond members. Approx. 10 minutes, went right to CHOPS for lunch after giving our carry on's to staff waiting just inside the door. We only paid 19.99 a day for the KEY which is 10.00 less. I am not sure why we got the offer. It could be it was just a 4 day cruise, or a special, not sure but it was so worth every penny. We had free wifi, reserved seating area, first off ship at port, drink specials like buy one wine get one free, buy one specialty coffee, get one free etc. Designated times for flow rider/rock wall. Fruit plate in our room at arrival and then specialty restaurant on debarkation day and our luggage is a separate area. We were escorted off ship away from the crowd. Now with that being said, we had the KEY on our last cruise for 10 days to New Zealand and I am not sure it was worth the money totally however appreciated some of the perks. We got on the ship in Sydney Australia and they did not have their act together for KEY passengers. There were no signs anywhere directing us to where to go. It was total mass confusion at the cruise pier. We asked approx. 6 employees at the pier where we were to line up for the KEY and nobody knew. Each person sent us to a different location. Finally, a gentleman announced a meeting area for the KEY passengers and then we were in line and embarking in no time. Sydney was the most confusing cruise port we have experienced but a beautiful location to visit. The important thing to remember if trying to decide to purchase the KEY is your cruise itself. The KEY meant nothing at the ports in New Zealand as each port we were at, they were commercial ports. They would not allow you to get off the ship unless you had an excursion booked because of them being commercial ports. There was absolutely nothing around to see or do. You could only get off when it was your turn to based on the time of your excursion. You were only allowed to walk directly to the bus transportation and same once you returned. You had to immediately get on the ship. the WIFI worked excellent in New Zealand and since we have the What's APP we could always be in contact with our friends and family at home. We are going on another cruise in September on Royal Caribbean Freedom of the Seas however will not purchase the KEY program since we are in a grand suite. It's personal preference and price is questionable. It sounds like a lot of people are having different experiences with them too.