People drink for a variety of reasons. Some drink to be sociable, some drink because they like the taste, and some drink to get drunk just to name a few. Please don't pretend that you do not know what was meant by bang for the buck. I like IPA's and drink them because I like them. It just so happens that for the volume of alcohol in the Rebel IPA, I spend less money on my alcohol per once than some people on a beer that I like.