If that's really the case, then it's very disappointing. I think this is a marketing tactic. A week ago the cabin I selected was $100 higher than what it currently is. So I think they're "sacrificing" cruise fare and betting for the extras to make the cruise initially more appealing from a price perspective.
I don't drink coffee, I don't drink tea, I don't don't care about bottled water, I don't care about juices nor smoothies and all that crap, I only want soda. At $30 (+20%) a day, I won't break even, unless I hoard like 100 sealed RedBull cans in my cabin and bring them back home.