Viking is in business to serve its customers. If they fail in that regard, they go out of business. Since their overwhelming demographic comes from US and Canada, why not make it more convenient for them by opening excursion & restaurant booking at sometime between 9AM to noon Eastern time? Western Europe would also be awake at that time.
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2018 Uniworld Portugal, Spain & Douro River Valley June & Viking Sky Med Odyssey October
2017 Viking Sea Viking Homelands May/June & Viking Forseti Chateaux & Bordeaux September
2016 Viking Lofn Amsterdam to Basel October 2016
2015 Viking Buri Portraits of Southern France April & Silversea Silver Spirit Mediterranean (Istanbul) September
2014 Viking Freya Romantic Danube September