Carnival Cruise Lines now Carnival Cruise Line

Are things that bad? Odd changing the name of the line that put them on the map, as opposed to a new corp name, if they are now trying to distinguish between the two.

Yeah, it's only an s.

Are things that bad? Odd changing the name of the line that put them on the map, as opposed to a new corp name, if they are now trying to distinguish between the two.

 

Yeah, it's only an s.

Who said things were bad?

http://www.travelweekly.com/Cruise-Travel/Carnival-most-improved-in-brand-ranking/

Carnival is getting ready to change their entire marketing strategy. They are going to be combining all of their brands, and running ads that promote all of them. I think it is going to be called World's Leading Cruise Lines or something like that. They are going to launch a big ad campaign during the Superbowl. If it is the ad that I think it is, then you can trust that it will be the most talked about ad during the game. This should be a very good thing for all of their brands.

Confused about where you saw a name change?

The name of the company is the Carnival Corporation.

Carnival Cruise Line(s) is a subsidiary of Carnival Corporation, no?

Maybe I'm missing something...so they're getting rid of an "s". So what?

Carnival Cruise Lines dropped the "s" and is now Carnival Cruise Line.

http://www.usatoday.com/story/cruiselog/2014/12/30/carnival-cruise-lines-name/21043977/

Carnival Corp. (Parent company) is in the process of a major rebranding a'la the Super Bowl ads.

Oh no, they threw away the "S"!

Wish I could get rid of my big "S" :D:p

"S" happens

"S" happens

Far too often....especially when you are "waiting 4 a cruise" :p

As many times as that has to be printed on everything from marketing pieces to employee paychecks, I imagine that over 10 years the savings in ink alone could be hundreds of dollars.

As many times as that has to be printed on everything from marketing pieces to employee paychecks, I imagine that over 10 years the savings in ink alone could be hundreds of dollars.

Lol. I was thinking the same thing!

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I will try my best to not read too much into this.

Oh no, they threw away the "S"!

oh no another cut.:D

Bill

As many times as that has to be printed on everything from marketing pieces to employee paychecks, I imagine that over 10 years the savings in ink alone could be hundreds of dollars.

Even after leaving the company, penny pinching Gerry Cahill strikes again!

Confused about where you saw a name change?

The name of the company is the Carnival Corporation.

Carnival Corporation & plc. is not Carnival Cruise Line.

There were a number of new ads that popped up when I was on YouTube the other day. At the end, all of the Carnival Corp logos were featured.

The one about when and where you first "did it" (lost your cruise virginity) caught my attention and gave me a chuckle! :-)

As many times as that has to be printed on everything from marketing pieces to employee paychecks, I imagine that over 10 years the savings in ink alone could be hundreds of dollars.

Makes one wonder what the point of doing this was.

Carnival is getting ready to change their entire marketing strategy. They are going to be combining all of their brands, and running ads that promote all of them. I think it is going to be called World's Leading Cruise Lines or something like that. They are going to launch a big ad campaign during the Superbowl. If it is the ad that I think it is, then you can trust that it will be the most talked about ad during the game. This should be a very good thing for all of their brands.

What would be even better was one loyalty program accross all of the brands. According to some dept heads on our cruise last month it is being discussed.

I was thinking they just want to differentiate between Carnival Cruise Line(s) and Carnival Corporation so that people don't think that the (s) includes all the cruise brands under the corporation banner.

If they plan on starting an advertising campaign that includes all of their brands in one commercial and possibly showing the differences between them this may not be a bad idea just to stop any confusion.

I hope they didn't drop the "S" for "savings".:eek:

Some people think too hard.... and have a hard time accepting change... They are often confused and think that change = failure.

What would be even better was one loyalty program accross all of the brands. According to some dept heads on our cruise last month it is being discussed.

THAT would be great.

As many times as that has to be printed on everything from marketing pieces to employee paychecks, I imagine that over 10 years the savings in ink alone could be hundreds of dollars.

I thought that as well. Maybe going to use the money to buy a vowel??