Posted July 12th, 2018, 09:04 AM
You are missing something. The trial will be as a chargeable extra, and if they do bring it in fleet wide I think it will continue to be a chargeable extra. With the adults only ships being an older demographic, with all of their medication, I would not think there would be a large take up of it. I don't think they will include it in the prices. Too many older people would not be able to make use of it.
I agree with your thinking however it appears that P&O are actively going after a younger market. Consequently if they do inclusive AI as part of the cruise fare rather than an added extra and “older people would not be able to make use of it” then it might just suit them nicely thank you very much.
They don’t actually want the ships filled with non drinking older folks who have typically done all the excursions before, don’t use the spa and don’t buy the rubbish on the tat tables. They want to make money at the bar either via the AI packages if the trial is successful or through non AI (probably increased in price) bar sales.
Older, (usually quite loyal to the brand) customers are not who or what the newer ships are designed for. As the older ships leave the fleet so will many of the more traditional cruisers.