Cunard and younger cruisers
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It seems to me that Cunard distinguishes itself from other cruise lines by offering a more traditional and classic style of cruising (including a stricter dress code). I appreciate this difference. However, as your loyal customer base ages, do you plan to make any changes in order to market the Cunard brand to a younger generation of cruisers?In my opinion Cunard dress code is not strict. It is elegant. Those travelling with Cunard can have fun but know when and where to draw the line..
charliedairymple you must try Cunard then you can ask that question, but then you will realise that there was no need to.
President and Managing Director
I would like to bring to your attention that the "growing number of 'Elegant Casual' nights" wer not at all popular among the cruisers on my last cruise. It were especially the younger people who, with all the vacation and cruise options available today, made a deliberate decision to sail with Cunard because of the formality. All this "casual" one gets everywhere else.