Posted January 4th, 2018, 10:45 AM
To follow your train of thought, do you think Carnival evaluated this measure and is thinking that perhaps it will drive folks from their cabins back into the public areas where they will spend money?At first blush, that seems like a stretch. I do the kind of work on which such decisions are made. The first level of consideration would be, as you would expect, a straight-up cost/benefit analysis: How much does retransmission cost, versus how much passenger revenue is likely affected by offering that retransmission? Now, think about it: If a survey for a cruise line asked respondents to put ten offerings in order of importance to them, including dining, pools, bars, casino, kids clubs, spa, etc., and in-cabin broadcast television, how many surveys would have in-cabin broadcast television in the top half? Probably very few.
Having said that, it is possible that what you're suggesting was a factor: A goal was set to increase passenger engagement in bars, casinos, etc. There are two ways to do that: Increase the attractiveness of passenger engagement opportunities (which represents additional cost), or decrease the attractiveness of what passengers do instead of engaging with public offerings (which, in this case, actually represents decreased cost - a double advantage). Of course, there's a risk there (that eliminating the broadcast networks could adversely affect bookings overall), but does anyone really think that that would have a high probability and a high severity?
And that's one of the insidious aspects of optimization: Often the "right thing" to do for the business is something that is both a bad thing for consumers and something for which we consumers really cannot defend a claim that that "right thing" shouldn't be done. It is the kind of thing that results in us ending up shoe-horned into 17" wide seats on aircraft and using small towels in economy motels. On the other hand, it is also what fosters layers of luxury options higher than the optimized option. In the case of Carnival, it fosters Princess and Holland America. And if they ever do the same, that would foster Cunard and Seabourn.
Those who do not know satisfaction, even when living in a heavenly palace, are still not satisfied. Those who do not know satisfaction, even if rich, are poor. People who know satisfaction, even if poor, are rich. ― Gautama Buddha