What family business has not suffered, once the second generation seeks to find its place? Mark its territory? implement its own personalities and tastes? Statistically the odds are not good that the business will succeed. But we are not talking about any business. Windjammer is special; read the boards, talk to frequent sailors, you can sense a personal attachment, a lure for a by gone era. The beautiful smile of a crew member, the smell of sticky buns at 6 AM, or the sun coming over the horizon on the Caribbean Sea. A strong breeze stretching the sails, such power yet such Grace. Each ship with her own rich history, her own character and the people who love them, each in their own way. Each who cruise over and over, have a different wonderful experience every time.
Windjammer is not perfect, almost every sailor has their adventure to tell, broken launches, bad storms, leaky pipes, drunken crew; but that is Windjammer, and when the launch is finally fixed, or the storm passes, somebody buys a round!
I am amazed at the amount of information which has been spread through the industry. The consumers run to “get our money back” the lack of management at Windjammer to reach out and show some appreciation and fight for something almost cultural in nature. Most of the information I am reading in the media is correct. Recent management did not stick to my father’s idea of what Windjammer should be. That was a mistake. It has almost cost us our business. Our opportunity to share Windjammer with future generations of sailors and our own families. Well mistakes stop now!
The legacy will be the first online, we will try to phase the other ships back in as soon as possible, probably after a few months. We are faced with probably the greatest challenge our family has ever faced. But returning Windjammer to its former glory and status is an incredibly simple task. Go back to what works! We are not Carnival and “the Eastern Caribbean is our backyard”
We need to simplify cruise fares and options and return to the most casual enjoyable and independent cruise a person can experience.
Previous management “tried to improve”, My father’s dream, what they did not realize is that it didn’t need to be improved. Ask the millions who follow us through thick and thin. I have been referred to as being the most “like my dad” yet being the youngest, I assumed Service positions in the company. We have experienced a necessary catharsis, cleansing, Windjammer is back down to an affordable staff, family style management and most importantly Capt. Burke’s idea of a Cruise line. Please call or write to find out more. Resrvations will be open on Monday.
Things got bad, but there’s a lot of peoplewho want the some thing you want…. Can we go on another Windjammer Cruise? The answer is “yes”
Director, Windjammer Cruises (919) 954-6024