Mr. Luckytoo Posted February 17, 2011 #1 Share Posted February 17, 2011 I saw a Royal Carribean commercial during American Idol in which they were advertising winter terms and showing cruise ship scenes. For example: Drafty windows - showing cruisers on their balcony Dressing in Layers - showing someone snorkling Slippery Sidewalks - showing someone on the Flowrider Etc., The music and the way the scenes were shot...I liked it much better than the Why Knot commercials but I really thought the style and the music would have fit BETTER for Celebrity - especially with the X theme. For those who didn't see it here's the link http://www.youtube.com/watch?v=kaje3jsBmoE Link to comment Share on other sites More sharing options...
hancock Posted February 17, 2011 #2 Share Posted February 17, 2011 I just watched it. I enjoyed it and thought it was quite effective. Link to comment Share on other sites More sharing options...
Rare C-Dragons Posted February 17, 2011 #3 Share Posted February 17, 2011 I did see the commercial on TV recently and thought it was very effective. Curiously though, it did make me think about X and wonder why I haven't seen any X commercials in quite a while. After seeing the new Royal commercial I'm hoping the ones for X will be even more impressive. ;) Link to comment Share on other sites More sharing options...
SI Cruiser Posted February 17, 2011 #4 Share Posted February 17, 2011 Since they are part of the same parent company, advertising dollars are most likely going to be spent on the product that needs to be pushed the most. RCI has many more rooms to fill when compared to Celebrity. In the last quarters earnings, RCI did say that the remainder of the year would have obstacles and the poor wave season is probably supporting the need for increased advertising. An upscale product line like Celebrity is not going to suffer as much as the more middle of the road Royal. With Allure and Oasis they do have alot of beds to fill. Link to comment Share on other sites More sharing options...
anthk333 Posted February 17, 2011 #5 Share Posted February 17, 2011 If you paid close attention you noticed that the cabins shown were pretty large. At the end when the "do not disturb" sign is hung by the door, a doorbell is shown, so on Royal, that's a suite. ;) Link to comment Share on other sites More sharing options...
lysolqn Posted February 17, 2011 #6 Share Posted February 17, 2011 The first time I saw the ad, I thought it was brilliant but was surprised it was for Royal Caribbean. Like the OP, I think it's much better suited for the Celebrity product. It beats me how the suits at RCCL could choose such a winner while those at Celebrity thought X the Rules was the way to portray its product. Go figure! Link to comment Share on other sites More sharing options...
Kellie Poodle Posted February 17, 2011 #7 Share Posted February 17, 2011 I like the music and I like the fact that it is so understated. It kind of makes RCI seem like a "classier" cruise line. Link to comment Share on other sites More sharing options...
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