Jump to content
Cruise Critic Community
Andy

Celebrity Press Release (9/20/19) New Ad Campaign: 'Wonder Awaits"

Recommended Posts

Excellent song and a wonderful ad.  It's doing it's job, as look at us, we can't stop talking about it!  Amusing to imagine people sitting at the Martini Bar, talking about the ills of drug use.  😎  We were on the Edge in November -- new favorite ship!

 I was a freshman in college when White Rabbit came out, and in spite of it's theme I was able to graduate in four years.  

 

Enjoy!

Kel 

Share this post


Link to post
Share on other sites
On 1/4/2020 at 10:59 AM, heidik said:

Worst idea for a commercial/song I've ever seen in my 60 years, that is for sure.  I cringe every time this comes on the tv.  And working with adolescents and young adult substance abusers, this is now their current anthem.....most had never even heard of this song/message until Celebrity chose to use it to promote Wonder.  Why would Celebrity promote "wonder" through psychedelic drug use?v Are you kidding me?

 

I agree, why would you use something that promotes drugs in any situation whether its a cruise line or or fast food chain, I was really taken aback by it.  I too am a product of the 60's

Share this post


Link to post
Share on other sites
20 minutes ago, Beth2718 said:

 

I agree, why would you use something that promotes drugs in any situation whether its a cruise line or or fast food chain, I was really taken aback by it.  I too am a product of the 60's

Just curious, were you just as bothered by the "Lust for Life" song RC use to use in their commercials? 

Share this post


Link to post
Share on other sites
On 1/4/2020 at 10:59 AM, heidik said:

Worst idea for a commercial/song I've ever seen in my 60 years, that is for sure.  I cringe every time this comes on the tv.  And working with adolescents and young adult substance abusers, this is now their current anthem.....most had never even heard of this song/message until Celebrity chose to use it to promote Wonder.  Why would Celebrity promote "wonder" through psychedelic drug use?v Are you kidding me?

Given the fact that alcohol addiction is more than quadruple that of marijuana, I'm surprised that you make no mention whatsoever of the nine or so shots in this video showing wine and alcohol. The number one addiction in the US is nicotine, followed by alcohol. If you add up the numbers for the remaining the top ten additions, from marijuana to painkillers to cocaine to sedatives, alcohol alone outnumbers their total. 

 

I wonder if you also cringe every time a beer commercial comes on the tv.

Share this post


Link to post
Share on other sites

That commercial was run before and after the launch if the Edge, lots of posts about it back then. 

Share this post


Link to post
Share on other sites

So, "being a mom and working" meant you couldn't listen to music?  I'll guess you might be about the right age, but you are clearly not "of the generation"...

 

I guess Alice in Wonderland is also about drugs...

...and don't get me started on the Wizard of Oz!

 

Who cares?

It's a great song...always has been...

...brings a smile to my face when I see the commercial...

Share this post


Link to post
Share on other sites

The song was a big hit when it was first recorded by the Jefferson Airplane in 1967.  Of course, it is about drugs but there were a lot of songs about drugs in the 1960s, including some by the Beatles.  I never thought Celebrity wanted to attract drug users but they may have wanted to attract customers who are old enough to remember 1967.

Edited by actuarian

Share this post


Link to post
Share on other sites
12 minutes ago, actuarian said:

The song was a big hit when it was first recorded by the Jefferson Airplane in 1967.  Of course, it is about drugs but there were a lot of songs about drugs in the 1960s, including some by the Beatles.  I never thought Celebrity wanted to attract drug users but they may have wanted to attract customers who are old enough to remember 1967.

If you can remember the '60's you didn't really live the '60's. 😎✌️☮️

Share this post


Link to post
Share on other sites

The thing that bothers me about that commercial is where the woman is sniffing the rosemary sprig and the bartender takes it out of her hand and puts it in a cocktail.

 

Ewwwwww!

Share this post


Link to post
Share on other sites
4 minutes ago, davekathy said:

If you can remember the '60's you didn't really live the '60's. 😎✌️☮️

I've got no memory at all of the 60's. But I was born in 67, so I suppose the makes sense. 😉

Share this post


Link to post
Share on other sites

I wonder what X is paying to advertise CONSTANTLY  I have heard the "white rabbit" ad FOUR times in this last hour. It seems like it is on constantly whenever I turn on the TV. Perhaps if they lowered prices, they wouldn;t have to advertise so constantly. AND I still think White rabbit was a poor choice  

Share this post


Link to post
Share on other sites

On some channels I have never seen the ad but others it has been running off and on since before the Edge was completed. 

Share this post


Link to post
Share on other sites

It plays on all our stations, American and Canadian, at all hours of the day and night (3am! maybe for the international viewers on CNN);  entire month of January and now into February.  This is VERY expensive and not sure it's reaching ANY market.  It certainly is putting me off and I'm a loyal X cruiser.  Also, the drug words are toooo much and don't relate to cruising at all!  Someone on another thread said perhaps they're telling you that you'll have a GOOD TRIP...LOL.

Share this post


Link to post
Share on other sites

I had never seen it (or never paid attention). Thanks google. I don't get it. @oceangoer2 which "drug words?" I must really be missing something...

 

 

This is the Celebrity explanation...

https://www.celebritycruisespresscenter.com/press-release/1146/celebrity-cruises-unlocks-a-world-of-wonders-in-new-campaign/

Edited by JennyB1977

Share this post


Link to post
Share on other sites

Its the Wave season, they will be pushing there adv this part of the year.  its how the budgets are set on many cruise lines.  I have only seen commercial once, but then again i only watch around 1-2 hrs of tv a week so probably not exactly target market.  I like the commercial after watching it now.  

Share this post


Link to post
Share on other sites
2 minutes ago, Jeremiah1212 said:

Based on you making this post....you could say it’s an effective ad 🤷🏼‍♂️

Exactly.....great commercial, IYAM...great song too

Edited by PTC DAWG

Share this post


Link to post
Share on other sites
16 minutes ago, Jeremiah1212 said:

Based on you making this post....you could say it’s an effective ad 🤷🏼‍♂️

It us effective in being VERY annoying. It is overkill   But that is my opinion

Share this post


Link to post
Share on other sites
1 hour ago, PTC DAWG said:

Exactly.....great commercial, IYAM...great song too

I agree. I feel disappointed when they only play the abbreviated version of the commercial!

Share this post


Link to post
Share on other sites
1 hour ago, JennyB1977 said:

I had never seen it (or never paid attention). Thanks google. I don't get it. @oceangoer2 which "drug words?" I must really be missing something...

 

 

This is the Celebrity explanation...

https://www.celebritycruisespresscenter.com/press-release/1146/celebrity-cruises-unlocks-a-world-of-wonders-in-new-campaign/

 

The song is White Rabbit by Jefferson Airplane and when it came out back in the sixties and talked about one pill making you larger and one smaller, it was ABOUT drugs. 

 

Celebrity is trying to attract a younger clientele, thus this ad which many of them have never heard the original song. That's why they are using it and that's why they (and other cruise lines) feel that they must do more advertising. Our (been cruising 20+years) are starting to go away and they need new customers. For the same reason they created the Edge ships and that's also why itineraries are getting shorter. Used to be the average cruise was in their 50s/60s/70s with decent vacation time or retired. Now they are after Millennial $$$ and they might only have the seniority to take seven days off. 

 

Jim

 

PS: This is one of the reason (after 20+ Celebrity cruises) we are switching to Viking Ocean. 

Edited by DrKoob

Share this post


Link to post
Share on other sites
On 2/3/2020 at 7:14 PM, Bruin Steve said:

So, "being a mom and working" meant you couldn't listen to music?  I'll guess you might be about the right age, but you are clearly not "of the generation"...

 

I guess Alice in Wonderland is also about drugs...

...and don't get me started on the Wizard of Oz!

 

Who cares?

It's a great song...always has been...

...brings a smile to my face when I see the commercial...

no...not "of the generation" who opted out, smoked up, wasted several years of their life, and now some are on the streets in their older age wondering how it happened.  Yes, early motherhood of 2 had me very busy...didn't much care for the drug generation but did love music and dancing.  Worked in our favour when I look at some of the friends who indulged...their kids had problems too as a result of lifestyle.  And I hardly think it's about Alice....guess"one pill makes you small, etc" escaped you if you listened to the music.  What have the lyrics got to do with cruising I ask again.  Pretty girl, flighty commercial, weak story description, haunting melody...change the channel whenever it comes on so they got the opposite result with us.  Loved Captain Kate and the pretty girl waking up from her 'dream'? 

Share this post


Link to post
Share on other sites
3 minutes ago, DrKoob said:

 

The song is White Rabbit by Jefferson Airplane and when it came out back in the sixties and talked about one pill making you larger and one smaller, it was ABOUT drugs. 

 

Celebrity is trying to attract a younger clientele, thus this ad which many of them have never heard the original song. That's why they are using it and that's why they (and other cruise lines) feel that they must do more advertising. Our (been cruising 20+years) are starting to go away and they need new customers. For the same reason they created the Edge ships and that's also why itineraries are getting shorter. Used to be the average cruise was in their 50s/60s/70s with decent vacation time or retired. Now they are after Millennial $$$ and they might only have the seniority to take seven days off. 

 

Jim

 

PS: This is one of the reason (after 20+ Celebrity cruises) we are switching to Viking Ocean. 

Why wouldn't X realize the senior gen is the one with liquid $$s??  I agree with the rationale to attract younger cruisers...but we were 'young' when we started cruising (E+ now) and still preferred X to Carnival....it's all in how you want to live your life I guess.  They could rethink their entertainment, bring in younger bands and better singers, spice it up a little with 'things to do' before and after the show, getting stale with their offerings when you sail the line a lot.  The shorter trips don't interest us , so we're thinking of moving to another line as well.

Share this post


Link to post
Share on other sites
On 10/6/2019 at 9:15 AM, Spif Barwunkel said:

Quite frankly folks, some of you are thinking way to deeply on this while others remain in their self imposed hallucinatory funk with no cognitive recognition. "Wonder Awaits" is elaborately well done yet simple in its intention. "Cruise Celebrity and experience the wonderment of something beautiful, unexpected and unfamiliar." Celebrity is smart enough to know that its new brand offering is not for everyone. However, X is also smart enough to know that even the most successful product must explore new challenges in order to satisfy the cruising public (age notwithstanding). Unfortunately, some folks are unable and/or unwilling to understand and accept change (age notwithstanding). It's that hallucinatory funk thing, which like the ad campaign  has nothing to do with drugs or the sixties etc. It just has to do with today and beyond. 

you really did drink the kool aid....and a little mixed up defining the reality of the commercial.

Share this post


Link to post
Share on other sites
7 minutes ago, oceangoer2 said:

Why wouldn't X realize the senior gen is the one with liquid $$s??  I agree with the rationale to attract younger cruisers...but we were 'young' when we started cruising (E+ now) and still preferred X to Carnival....it's all in how you want to live your life I guess.  They could rethink their entertainment, bring in younger bands and better singers, spice it up a little with 'things to do' before and after the show, getting stale with their offerings when you sail the line a lot.  The shorter trips don't interest us , so we're thinking of moving to another line as well.

 

As someone in the travel industry, I totally agree that the senior generation has the liquid $$$ but (how do I say this nicely?) in the next 15 years, most of us will be gone. They are really planning that far out. We (my wife and I) belong to a group of cruisers who often cruise together. We are all in our 60s and 70s. In the last five years we have lost four from this group. 

 

Check out Viking. They are a cruise line that treats you like an adult. And there are no kids under 18, no smoking, no casinos, no photographers and no art auctions. Sounds like cruising heaven to me.

Share this post


Link to post
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now

  • Forum Jump
    • Categories
      • Forum Assistance
      • New Cruisers
      • Cruise Lines “A – O”
      • Cruise Lines “P – Z”
      • River Cruising
      • ROLL CALLS
      • Digital Photography & Cruise Technology
      • Special Interest Cruising
      • Cruise Discussion Topics
      • UK Cruising
      • Australia & New Zealand Cruisers
      • North American Homeports
      • Ports of Call
      • Cruise Conversations
×
×
  • Create New...