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Fantastic ms Rotterdam VI Video


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I just stumbled across this fantastic promotional video introducing the ms Rotterdam VI back in 1997. Thought I’d share here. As the new ms Rotterdam VII inches closer and closer to completion, I think that some will get a good kick out of this ‘Portrait of a Lady’. I for one love the music!

 

Video: 

 

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This was 1997 so well after the CCL acquisition, right?  It seems at the time, HAL as a brand was positioned well above the mass/mid market lines as a luxury line.  Six stars!?  I get that "premium" is the name of the game today, but I'm not sure what the industry landscape looked like at that time.  Any thoughts about this?

 

I'm interested in pre-CCL HAL vs. post-CCL HAL and I do understand that all of the S- and R- class vessels came about (no pun intended) post-acquisition.  But it seems from where I sit that HAL was kept significantly more unique during the earlier years.

 

Not complaining!  I also get that without CCL, there may be no HAL to speak of today — and I'm a fan — but with so much duplication in design and experience across the brands, I wonder if there's a way back…

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  • Host Kat changed the title to Fantastic ms Rotterdam VI Video

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