Article on beverage packages in the Wall St. Journal

[Shawn5]

Booze on a Cruise Now Costs More for Travelers

[sparks1093]

Yes, much like anything else, really. It's still a good value for many though.

[Rothko1]

For whatever reason, I can't get the article to open large enough to read.  Is the gist of it that prices have gone up recently due to inflation, or that cruise lines are using liquor as a profit-center (something which they've probably been doing for a long time)?