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Does Carnival know their marketing or WHAT?!


Aplmac

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News Item

 

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Carnival posts record booking week

3rd. March 2009

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Carnival Cruise Lines said it recorded the highest number of net weekly bookings in its history for the one-week period ended March 1.

Additionally, on a cumulative basis since mid-January, net bookings are up 10% compared to the same period in 2008,

although pricing is at lower levels.

Last week’s record reservations activity encompassed all of the 22-vessel fleet, Carnival said.

Carnival President and CEO Gerry Cahill attributed the increase

to travel agent and consumer recognition of the value and affordability of a Fun Ship vacation,

as well as aggressive marketing efforts.

Among the marketing channels being used are broadcast, e-mail and online,

along with targeted sales promotions, including a one-day sale.

‘This record booking activity, while at lower pricing, is certainly encouraging.

It tells us that despite the uncertain economic climate,

consumers clearly need more fun in their lives and view their vacations

as a valuable and necessary part of that,’ Cahill said.

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Looks like some clever spin to me. Compared to last year, Carnival added Splendor and is booking Dream. That's a lot of new berths, so bookings would automatically be up because of the added inventory. Of course, they do have to actually sell those new berths to turn inventory into bookings, but as the press release says they've had to lower pricing to do that. Not bad news, but maybe not quite as rosy as it first reads.

 

Personally, I hope they do well. I want all those ships there, staffed and full of food, beverage & entertainment when I want them.

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It's working on me. We currently have 2 booked and I'm looking at a 3rd right now.:D

Me too, I have two booked going on 3! Just waiting on the group pricing for our June 2010 cruise on the Dream. (pricing just came out today, so I won't have to wait too much longer.)

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From what I've heard, Carnival makes almost as much revenue from onboard spending as they do from cruise fares. In the lower categories, many sailings will make more from onboard spending than they do from the per person fares. After all, it doesn't take that many DoD's or trips to the casino to drop a few Benjamins on a 3-night weekend sailing. I think those 3-night Friday-Monday sailings really do give new meaning to the "Fun Ships". ;)

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It's working on me.

We currently have 2 booked and I'm looking at a 3rd right now.:D

"Strike while the iron's hot" Frank.

 

I got yet another promotional email from Carnival this morning

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"Strike while the iron's hot" Frank.

 

I got yet another promotional email from Carnival this morning

 

Other cruiselines are sending out killer promotional emails right now.........some 2 for the price of one.

There are great deals to be had everywhere right now.......

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I think that their bookings increased due to the newly redesigned S&S cards. Word of that spread quickly!! ;)
Hey, you better not let the ppl over on That Other Thread hear your positive comment re. the new Carnival cards.

 

The delicate Platinums (nearer my God to thee) are furious that their old Pcards won't be so obvious!!

Seems P is a huge ego boost,somehow.. and these People are having a hard time with Carnival's novel designs!

 

:) I think they look quite nice :)

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Hey, you better not let the ppl over on That Other Thread hear your positive comment re. the new Carnival cards.

 

The delicate Platinums (nearer my God to thee) are furious that their old Pcards won't be so obvious!!

Seems P is a huge ego boost,somehow.. and these People are having a hard time with Carnival's novel designs!

 

:) I think they look quite nice :)

 

Count me in with them. :)

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Looks like some clever spin to me. Compared to last year, Carnival added Splendor and is booking Dream. That's a lot of new berths, so bookings would automatically be up because of the added inventory. Of course, they do have to actually sell those new berths to turn inventory into bookings, but as the press release says they've had to lower pricing to do that. Not bad news, but maybe not quite as rosy as it first reads.

 

Personally, I hope they do well. I want all those ships there, staffed and full of food, beverage & entertainment when I want them.

Actually, capacity is only up 2% with the addition of Dream and Splendor.

 

http://www.usatoday.com/travel/cruises/item.aspx?type=blog&ak=63600947.blog

 

Carnival has one more ship to fill this year than it did a year ago. Its 22nd vessel, the Carnival Splendor, debuted in July of 2008. Another new Carnival ship, the 130,000-ton Carnival Dream, arrives in September. Overall, capacity at the line in 2009 is up 2.1%, says spokesman Tim Gallagher.

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I helped them reach that record with my Valor booking. :)

 

And that was before seeing the new S&S cards.

 

Hey Larry - I don't yet see the DREAM THANKSGIVING 2010 countdown in your signature! :eek:

 

:D

 

Hey, you better not let the ppl over on That Other Thread hear your positive comment re. the new Carnival cards.

 

The delicate Platinums (nearer my God to thee) are furious that their old Pcards won't be so obvious!!

Seems P is a huge ego boost,somehow.. and these People are having a hard time with Carnival's novel designs!

 

I think they look quite nice :)

 

I could really take it or leave it, as hopefully it will not be our card anyway!! I look forward to something a little "different" for the Milestones card. ;) (different needn't mean FLASHY - just something which sets it apart :D)

 

Tom

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It's working on me. We currently have 2 booked and I'm looking at a 3rd right now.:D

 

We were on one in January, and still have 2 more booked for this year.

Well, I have 2..she has 3, going on a mom & daughter outing.

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Actually, capacity is only up 2% with the addition of Dream and Splendor.

 

http://www.usatoday.com/travel/cruises/item.aspx?type=blog&ak=63600947.blog

 

Carnival has one more ship to fill this year than it did a year ago. Its 22nd vessel, the Carnival Splendor, debuted in July of 2008. Another new Carnival ship, the 130,000-ton Carnival Dream, arrives in September. Overall, capacity at the line in 2009 is up 2.1%, says spokesman Tim Gallagher.

 

 

Well, as my Pappy used to say figures don't lie, but liers do figure. My math isn't perfect, and I'm not going to go through the list and add up berths, but 2 new ships divided by 23 total ships is an additional 8.7% and the two new ones are the two largest, so the actual increase in berths is a lot closer to 10% than 2%.

 

My guess is he's only counting the Dream berths for the couple of month it's sailing in 2009. They are however booking into 2010. The original press release was about bookings, not capacity.

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Well, as my Pappy used to say figures don't lie, but liers do figure. My math isn't perfect, and I'm not going to go through the list and add up berths, but 2 new ships divided by 23 total ships is an additional 8.7% and the two new ones are the two largest, so the actual increase in berths is a lot closer to 10% than 2%.

 

My guess is he's only counting the Dream berths for the couple of month it's sailing in 2009. They are however booking into 2010. The original press release was about bookings, not capacity.

 

 

I think you arent looking at the fact that Splendor was taking booking at this time last year, into April 2010. So to make an accurate count you would need to know how many cabins on Splendor were still available at the time of the record breaking week.

 

Even accepting, your figures, if capacity is up 8.7% and booking are up 10% over last year that's a substantial gain, in these economic times.

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Among the marketing channels being used are broadcast, e-mail and online,

along with targeted sales promotions, including a one-day sale

 

Carnival is all over the television. I've seen the new commercial dozens of times now. I know NCL has some t.v. spots as well although I've only ever seen them on YouTube.

 

Carnival is also on billboards all over San Diego. I've never seen any other cruiselines on the billboards cruising around town here.

 

And between the one-day sales and the OBC deal if you buy stocks (what a wonderful idea, I would have jumped on that one had the dates matched up with my vacation) I'd say they have a pretty good marketing department.

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