Identity crisis

First off, I love Celebrity, just an observation while on Reflection. I feel like the brand is in an identity crisis. They advertise to a younger demographic, play modern pop music, advertise a “relaxed luxury resort at sea” etc., but their primary client base is 50+, they are cutting corners and nickel and diming as you would never see at a luxury resort, and their programming onboard is definitely greater toward an older demographic. It’s very much an anomaly to me. It seem

I don't work in advertising and only took one marketing class for an MBA, but I vividly remember a case study about the Ford Ka in France. Every marketing student or MBA student goes through the analysis and recommends that Ford use the behavioral based segmentation and targeting strategy proposed by the marketing firm they'd paid big bucks to analyze and recommend a marketing approach. Ford went with age and gender because they always had and the car failed miserably... I sometimes