Note that "millennial" =/= "under 45." If U is going to be strict on the age limit, marketing as "millennial only" or "designed for millennials" is a great way to alienate the age 35-45yo Gen-Xers who may have been more likely to consider this type of cruise.
U by Uniworld: New River Cruise Line for Millennials
in River Cruising
Posted
Note that "millennial" =/= "under 45." If U is going to be strict on the age limit, marketing as "millennial only" or "designed for millennials" is a great way to alienate the age 35-45yo Gen-Xers who may have been more likely to consider this type of cruise.