I have been thinking about how NCL and Royal Caribbean teamed up with the health task force they created. Now with this name change for the parent company of Royal Caribbean, I am wondering if they are considering joining forces with the NCL group (NCL, Oceania, Regent). In my short time as an executive assistant to the CEO of a non-profit company, I was there for a merger and before we merged we created a new name and logo for our company and then proceeded with the merger.
This is of course is speculation, but I could see both lines shedding older tonnage and Royal Caribbean merging with NCL as they both have ships which offer wow factors (especially NCL's newer ships). Azamara could merge with Oceania since they are both a similar line with sister ships held over from Renaissance Cruises (both Azamara and Oceania are not luxury lines, they are deluxe and do not directly compete with Regent and Silversea), then I could see them merging Regent and Silversea into one brand. Just a thought not trying to start rumors but this has crossed my mind lately.
You hit the nail on the head. Maybe you work in the industry or don't but I do some part time consulting work with strategic firms some that are currently servicing cruise lines and you are not far off. All options are on the table now. I have been reading these boards for some time now but decided to join as I do like cruising too and I also see some of the behind the scenes in the work I do. Can't say much because of what I do but know that these cruise lines are hurting very much and are looking at all options at this point. Which means merges and acquisitions will be the rule not the exception. This example maybe be playing out in the boardroom.
Parent Corp RCCL changes name to RCG and new logo
in Celebrity Cruises
Posted · Edited by Sail20
You hit the nail on the head. Maybe you work in the industry or don't but I do some part time consulting work with strategic firms some that are currently servicing cruise lines and you are not far off. All options are on the table now. I have been reading these boards for some time now but decided to join as I do like cruising too and I also see some of the behind the scenes in the work I do. Can't say much because of what I do but know that these cruise lines are hurting very much and are looking at all options at this point. Which means merges and acquisitions will be the rule not the exception. This example maybe be playing out in the boardroom.