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Keith 'The Cruise' Taylor

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Posts posted by Keith 'The Cruise' Taylor

  1. So these are the 'highlights' of the new ship Britannia...

     

    star2.bmp Purpose-built single cabins with balconies - very nice but again only for a minority

     

    star2.bmp A forward-facing Crow's Nest Bar - hardly ground breaking

     

    star2.bmp An 'enhanced' Glasshouse Bar -- which has proven very popular on other ships in the P&O fleet - so the largest ship gets the largest Glasshouse hmmm

     

    star2.bmp The largest spa on the fleet - Of course it would its the largest ship

     

    OK so I'm not anti P&O far from it..but where are they heading and what is their identity these days? They are releasing their new ship which is basically the Azura but extended in length.. I know for a fact they are currently struggling to fill both their largest ships in fact they have been sailing with sometimes 1000 plus short on both Ventura and Azura! So what's their answer to release the 'largest UK Vessel'. which brings me back to the fundamental question how are they going to fill it? So what great new attractions have been built on board... as like them or loathe them Royal Caribbean have their new ship coming out one month after Britannia. They have some phenomenal new facilities that are first ever for cruise ships. This ship along with at least three others by RC will now be based in Southampton for good - of course these are aimed at the family market. P&O already have three adult only ships and lets face it Aurora and Azura aren't really aimed at the younger passengers - which leaves me wondering how they can compete in the modern market and what their business strategy is? They are a business after all. Is there plan to hand all family business over to RC? Its a shame to see this happen to them but they have been cutting back for years and its starting to look very ominous for them. I understand a lot of people like a quintessentially British Cruise Ship as I do, but they have to offer options for all. Even more so as the fleet gets bigger. Just food for thought..

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