Do you have any idea the 100s of millions of pounds that were given to cruise, rail and bus companies during the pandemic, I suggest not, and were shareholders payments frozen, no chance. Coach companies on the other hand were given nothing and the country lost many of those businesses (no I don't own or work for one)
Prices are already inflated across every travel company due to fuel costs, wages, food etc, reducing standards on top of that is unacceptable. Many companies have not dropped their standards like P&O who now want to pile em high, cut their costs and all on the back off generations of seafarers who spent decades making it the brand it was!