When I first inquired, with my travel agent, about upgrading my alcohol package from Classic (which was part of the ‘all inclusive’ booking) to Premium was $206 CAD funds. That was about 5 weeks ago. Now, less than 30 days before the cruise, it’s jumped 40% to $287 CAD. The response that I received from Celebrity was “Celebrity Cruises is constantly reviewing our competitive environment and this adjustment positions us in line with our competitors.” Sounds like lots of words to say we’re gouging you. It’s left me very disappointed in what was my favourite cruise line, as I’m about to level up to a Select member of the Captains Club.