If Cunard want to attract younger passengers (sweeping generalisation but it’s younger generations that aren’t used to being disconnected) then they need to get the tech right, but they also need to be aware of their existing customers which means bringing it In as an option. You might want to use the phone and paper, but I’d rather use my phone. They need to make sure *both* are available, both work and both are up to date.
At the moment it’s a half baked web server which barely works, and just cements the idea that the digital options aren’t worth using. Do it properly, with a proper integrated app that gives live daily programmes, account data, excursions and restaurant stuff. Put messaging in so I can be in contact with other family members on board without needing to use the internet if people want to use it.
Print the programmes and deliver them as they currently do, let people *choose* what works for them. It's not a choice worth making at the moment given how flaky the digital option is.
