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Captain Cook Cruises sold to Sea Link

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Adelaide-based SeaLink Travel Group has just announced the acquisition of iconic Sydney-based tourism business Captain Cook Cruises.

 

The deal, for an undisclosed sum, includes 15 vessels used on CCC's flagship Sydney Harbour operations, along with the Murray Princess paddlewheeler used in South Australia.

 

It also includes the related infrastructure, marina berths and licenses - but not Captain Cook Cruises' operations in Fiji.

 

CCC founder Captain Trevor Haworth said the deal marked the start of a "new and exciting chapter" in the company's history.

 

"As a family business, we have always placed enormous value on our staff, customers and business relationships. It is very satisfying to know that SeaLink shares these same values," he said.

 

"SeaLink is the ideal tourism partner to add further investment and grow this business further," he added.

 

Anthony Haworth has been appointed General Manager of Captain Cook Cruises, while Jackie Haworth-Charlton will remain as Director of Sales. All of the 300 staff in the Sydney and Murray River operations are expected to be retained under the new ownership.

 

It's the latest move in a series of acquisitions by fast-growing SeaLink, which earlier this year purchased the Townsville-based Sunferries Group.

 

More information in today's Cruise Weeklyand tomorrow's Travel Daily.

 

Souce - Travel Daily.

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Adelaide-based SeaLink Travel Group this morning announced the purchase of iconic Australian cruise company Captain Cook Cruises.

THE move continues SeaLink’s acquisition spree, after its purchase earlier this year of the



Townsville-based Sunferries operation. Captain Cook Cruises founder, Captain Trevor

Haworth, said the sale (CW breaking news) was a major development in the history of the

company.

“SeaLink is the ideal tourism partner to add further investment and grow this business

even further,” he said. The price for the deal has not been disclosed, but it was a fair reflection of the company’s performance through the recent challenging periods for the international and domestic tourism markets in Australia, as well as CCC’s strong future prospects.

The acquisition includes 15 vessels which service the flagship Captain Cook Cruises

operations in Sydney Harbour, as well as the Murray Princess accommodated paddle

wheeler cruise operation in South Australia.

There’s no information at this stage about the future of CCC’s Fijian operations, but all of

the approximately 300 staff employed in Sydney and on the River Murray are expected



to be retained under the new ownership.

CCC ceased its own operations on the Great Barrier Reef some years ago, instead opting to

sell space on Coral Princess cruises there. SeaLink said the acquisition would add more

than $30 million to its total annual revenue, taking it to about $110m in total.

Captain Haworth’s son Anthony Haworth has been appointed General Manager of Captain

Cook Cruises, while his daughter Jackie Haworth Charlton will remain as its Director of Sales.

SeaLink Travel Group chairman, Giuliano Ursini, said the deal was an ideal strategic fit

for the company, giving it access to Sydney “where we see significant cross-sell

opportunities with our combined brands and customers.

“It will be the coming together of two respected and complementary tourism

operators who have so much to offer visitors”.

He said the acquisition heralded the most exciting growth period in SeaLink’s 22-year

history and would help set its future course. Haworth and his wife founded Captain Cook

Cruises more than 40 years ago, growing the business from a small coffee cruise operator

with a single vessel all the way to its current status as an Australian tourism icon.

 

Source Cruise Weekly Thursday 25 August 2011

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