Viking is new sponsor of "Masterpiece" on PBS

[Turtles06]

For the first time since 2004, "Masterpiece" on PBS (formerly "Masterpiece Theatre") has a national corporate sponsor: Viking River Cruises!

 

Viking River, which has its marketing and sales operations headquartered in Los Angeles, and its operational HQ in Switzerland, had just launched its first television campaign in June. As part of that push, it surveyed passengers and discovered “Masterpiece” was one of their favorite television programs. So they looked into it, and discovered “their demographic is our demographic,” Mark Brogger, company marketing senior director told The TV Column. The deal took two days to put together, start to finish. He declined to discuss the pricetag.

 

http://www.washingtonpost.com/blogs/tv-column/post/summer-tv-press-tour-2011-pbs-masterpiece-finds-corporate-sponsor-in-time-for-new-season-of-downton-abbey/2011/07/31/gIQAMZH8lI_blog.html