You are correct. Some corporate policies can be changed like the deposit/final payment situation. But they won't be changed until their ships start sailing with a lot of empty staterooms. So far, even with all the complaining, that hasn't happened yet. I tell friends about Viking and they complain about the deposit/final payment policy but lo and behold, they are on the cruise with me. Because they like the Viking experience.
Other corporate policies can't be changed because of the physical environment. For example, ship design can only change with new ship builds. God knows, Viking likes to build ships but Tor discovered you can save a buttload of money by reusing the same plans over and over again. And that some people don't care (the ones he wants to attract) that every ship looks the same. They don't need the whiz-bang water slides and the platforms that go up and down on the side of the ship. They just want to go to cool places, on beautiful ships, see the ocean and not get nickeled and dimed to death. That said, the ship design doesn't really work with scooters and chairs, so they won't push for that particular guest. They will continue to do what they do in their niche. And those who love them will come back because they are in that niche.