They seem to be willing to tick off their customers for a revenue grab. If 2000 people on the ship get one drink a day at a $2.40 up charge that is $4,800 extra every day in their coffers. Ships sail year round so for a year that is $1,752,000 per ship. Multiply that by the 17 ships in their fleet and you are close to $30 million annually. Probably just enough for LHB’s bonus.