Welcome to the news. This has been happening for quite a while. As was mentioned a discount & you let them choose your stateroom or pay the regular price & you decide.
My balcony on the Emerald Princess, December 9, 2023 for a 14 day cruise on the Princess Website for a BD Balcony is $3,995 for selecting your stateroom. Through my agent I have a balcony on the Caribe deck for $3,898.65 & I picked out my own stateroom. Both prices will all of the fees. I saved around $96.00.
Let us know what you decide. Through my T/A my fare has always been less than booking directly through Princess.
Tom😀