I am Gen x and I think you are accurate.
I've noticed my inlaws, now in their 70s, have ceased to travel as much. I'm disappointed for them because it was something they really enjoyed (especially cruises). Their needs are now very different.
When I saw the advertisements for Antarctica and the Arctic, my husband and I both agreed we were at a stage in our lives where we needed to do more expedition style journeys whilst we were 'still physically able'. We all age differently, and you get some people in their 70s and 80s who are fitter than people 30 years younger!
Unfortunately, my father in law is already showing signs of dementia, and it's just becoming too risky for him to be on the other side of the world with my husband's mother. They did have their travel dreams abruptly halted because of the pandemic, but many others experience life changing and unpredictable hurdles in life.
In 2021 I had a tough battle with septicaemia, that infected my heart and my eyes. I was given a 5 to 10% chance of survival. Consequently, I ended up in hospital 9 times in 2021/22 and got through the worst of it. Sadly it caused glaucoma in my eyes, which is something I am still fighting. I have surgery again in a few weeks time, to once again try to save my sight.
We've been lucky enough to experience many forms of travel, and seen most countries we have both wanted to see. I now want to do as many things as I can, because we really don't know when our life journeys will finish. I just know that planning this amazing trip to Iceland and Greenland fills me with hope and optimism. I'm not going for another year, but I've been spending my days immersing myself in Icelandic novels, Icelandic language, Icelandic history etc. I have maps, I have books, I have watched every documentary.
EVERY person on The Silver Endeavour will have a 'story' about how and why they ended up in The Arctic. I will be surprised if their main motivation will be to show off their latest purchase from Neiman Marcus. With only 200 passengers, I'm sure I'll meet some amazing people from all over the world!
I loved Ryan's blog about his young family's recent cruises throughout Scotland and onto Iceland, where they were so impressed with their voyage, they booked another one to Greenland! You are right; Ryan and his family represent a new market for SS (I believe they are millennials). I love that Ryan took his kids to places where they could really learn something about isolation, the impact of climate change, resilience, and so many other factors that will help craft their young minds.