Posted October 3rd, 2017, 11:38 PM
The above is incorrect, in multiple ways.
P&O is really the first cruise line here, and it's incorrect to say it was set up just to target the super budget end of the market. It was set up to offer cruise holidays to Australians - and started by servicing our islands and the main demographic attracted to that was young, party types so it filled that role.
Further, it's not comparable to RyanAir, and it also doesn't target those who can "just afford to cruise." Pricing is usually cheaper, but not hugely different from other lines - it's not like prices between Ryanair and BA. It also doesn't only service second tier (cheaper) ports, charge for basics like luggage and check-in, and a host of other things that don't compare. The standard is more 3 star than 4 star, but is not unique in the cruise market - as said, Ocean Village was comparable.
It offers a standard cruise experience but does charge for some extras that others include e.g. Pizza and ice cream - but then so do others e.g. Princess and RCL also charge for the flavoured ice cream the same, and Celebrity also introduced charges recently for hot dogs and burgers (since removed) so there's not a big difference there.
Given world cruisers often are retired due to needing months to cruise, they're not often looking for lots of activities and parties which P&O specialise in. Equally P&O does not operate in other regions, it's not a service that their market segment is looking for.