Jump to content

Celebrity's new ads: update from Dan Hanrahan

Dan Hanrahan

Recommended Posts

I could have sworn I asked what the new slogan is. I guess I forgot to push submit. Thanks.


It looks like the new slogan is just simply


X IS .............followed by various descriptions. It's a good slogan until they implement a new one.

Link to comment
Share on other sites

  • 2 weeks later...

On January 18th, Celebrity began a new ad campaign, "X the Rules", that was not very well received. On January 24th, Dan Hanrahan, president and CEO of Celebrity Cruises, took questions and responded to feedback on a special forum on Cruise Critic. On February 1st, he announced (on this very thread, see OP) that Celebrity would "move away from the 'X the rules' ads." The subsequent posts on this thread are mostly all of us thanking him for listening to us and making the change.


See these links for news articles regarding what this is all about--




See this link for the original thread that erupted on CC--



See this link for the Q&A forum (or just look to the top of the main CC boards page)--


Link to comment
Share on other sites

We we on Independence in January and missed the postings. Can I just say its nice to see the boss posting, shame some other cruise company CEOs/Managing Directors do not face their critics. The recent Eclipse annoucement shows they are listening.



Link to comment
Share on other sites

Dear Mr. Hanrahan,


I just thought that you might want to view the results of an identical poll question that appeared on both the Carnival and Celebrity boards. The question, multiple choice, asked cruises why those chose to cruise Carnival or Celebrity.


I think the results speak volumes:


The overwhelming response by Carnival Cruisers: Cost


The overwhelming response by Celebrity Cruisers: Service


In addition in the 'other' category Celebrity had a very high percentage of participants discribing the existing smoking policy very favorably.


While not a scientific poll and probably heavily tilted to existing passengers I still find it very interesting and hope that you can use some of these findings as you continue to advertise/promote your wonderful product.

Link to comment
Share on other sites


This topic is now archived and is closed to further replies.

  • Forum Jump
    • Categories
      • Forum Assistance
      • Q&A: Cruise Insurance with Steve Dasseos of the TripInsuranceStore.com Jan '22
      • ANNOUNCEMENT: AmaWaterways - Journey Through Europe
      • ICYMI Cruise Critic Live Special Event: Q&A with Silversea Cruises
      • New Cruisers
      • Cruise Lines “A – O”
      • Cruise Lines “P – Z”
      • River Cruising
      • ROLL CALLS
      • Digital Photography & Cruise Technology
      • Special Interest Cruising
      • Cruise Discussion Topics
      • UK Cruising
      • Australia & New Zealand Cruisers
      • Canadian Cruisers
      • North American Homeports
      • Ports of Call
      • Cruise Conversations
  • Create New...