Celebrity's new ads: update from Dan Hanrahan

[marcmarc2]

Thank you Mr. Hanrahan for taking the concerns here seriously. I just checked out the updated Celebrity main page. "X is..." looks great! It's clear and positive.

[ORV]

I could have sworn I asked what the new slogan is. I guess I forgot to push submit. Thanks.

 

It looks like the new slogan is just simply

 

X IS .............followed by various descriptions. It's a good slogan until they implement a new one.

[ruthandjohn]

I ad my thanks Mr. Hanrahan...it is such a nice thing to hear that input of loyal followers is important. Can't wait to get on our X cruises in Sept. & May.

[LunchCompanion]

Did I miss something.:confused: I was on a competing line's ship and the internet didn't seem to work too good.

[PartyAllDaTyme]

On January 18th, Celebrity began a new ad campaign, "X the Rules", that was not very well received. On January 24th, Dan Hanrahan, president and CEO of Celebrity Cruises, took questions and responded to feedback on a special forum on Cruise Critic. On February 1st, he announced (on this very thread, see OP) that Celebrity would "move away from the 'X the rules' ads." The subsequent posts on this thread are mostly all of us thanking him for listening to us and making the change.

 

See these links for news articles regarding what this is all about--

http://www.cruisecritic.com/news/news.cfm?ID=4358

http://www.cruisecritic.com/news/news.cfm?ID=4359

 

See this link for the original thread that erupted on CC--

http://boards.cruisecritic.com/showthread.php?t=1341446

 

See this link for the Q&A forum (or just look to the top of the main CC boards page)--

http://boards.cruisecritic.com/forumdisplay.php?f=700

[Adammara]

We we on Independence in January and missed the postings. Can I just say its nice to see the boss posting, shame some other cruise company CEOs/Managing Directors do not face their critics. The recent Eclipse annoucement shows they are listening.

 

Richard

[hajekfam]

I love the new ad campaign - "X is .....".

Follows along with other great ads in the past such as "Excede your expectations" in letting you know that Celebrity is above a regular cruise experience.

[Mr. Luckytoo]

Dear Mr. Hanrahan,

 

I just thought that you might want to view the results of an identical poll question that appeared on both the Carnival and Celebrity boards. The question, multiple choice, asked cruises why those chose to cruise Carnival or Celebrity.

 

I think the results speak volumes:

 

The overwhelming response by Carnival Cruisers: Cost

 

The overwhelming response by Celebrity Cruisers: Service

 

In addition in the 'other' category Celebrity had a very high percentage of participants discribing the existing smoking policy very favorably.

 

While not a scientific poll and probably heavily tilted to existing passengers I still find it very interesting and hope that you can use some of these findings as you continue to advertise/promote your wonderful product.

[PartyAllDaTyme]

It seems as though Dan has left the building-- according to his public profile, his last activity was 2/1. Hopefully, he'll return occasionally, or someone from X is passing along info regarding this thread and all our thanks and gratitude.

[topsailgirl]

Wow! I am amazed at Celebrity's responsiveness! If I weren't a loyal Celebrity customer before, I would be now....