Approaching 40 cruises with no real brand loyalty, although we've done more Princess than others. Done HAL, Princess and Norwegian to Alaska. Princess is simply the best cruise experience, but NCL has the better experience on land / tour packages. This due to them using a prominant Alaska operator that utilizes native guides and drivers. Princess has a huge operation in Alaska that HAL also uses, however they employ college kids as guides and drivers. HAL has the reputation as having the largest morgues at sea, and is warranted. They do cater to the older clientele, Princess and X average 10 years younger while NCL, RCL and CCL go straight for the family. HAL does have BB King's blues club which has been fantastic! Enjoy!