Out of curiosity, does anyone know if this means a first timeer would actually be set to the "blue extras" level for this and their next cruise, or just BE on one of these cruises they would be booked on? If the former, that would be annoying as both a person with airline status but not cruise status...yet and, as mentioned, annoying to someone with legit cruise status. If the latter, then it's just another silly marketing campaign with a "value" of around $130 per sailor (if you book one of the trans-atlantic cruises).
With my next two cruises booked with bonus bar tabs, neither this nor the bonus $300 they offered for people using MNVV are of any value so all these "gimmick" deals are getting a bit old.