The pricing is like playing a game of 3 card monty. Shuffle, shuffle, shuffle - find the queen. There never seems to be a direct, this is the retail cost, this is the discount %. If the service is listed for $100 and I am offered a 30% discount. I expect to pay $70. There is the "online cost", the "on the ship cost", the "multiple discount cost", the "you're left handed cost" (okay maybe that one does not exist) but you get the idea. It's confusing at best and it should not be so.