There has secrecy according to RCCL we were quoted by a loyalty specialist via email. This response was after the person told my husband via phone that selection was random.
"Royal Champions are selected based on a proprietary methodology to recognize influential online contributors, however, not all online posters will be named Royal Champions. The Royal Champions program is completely separate from the Crown & Anchor Society. Perks received by Royal Champions do not duplicate or replace benefits received by Crown & Anchor Society members. Membership tier and/or number of cruises in Crown & Anchor are not selection factors for Royal Champions. We continue to provide exclusive invitations and benefits to our most loyal Crown & Anchor Society members. "
I find this disturbing, since I found this online today
"Royal Carribean Case Study
Identifying Brand Advocates: Royal Caribbean worked with Nielsen Buzz Metrics to identify enthusiastic online supporters of Royal Caribbean. Using a combination of automated and manual techniques, they identified online communities that discuss Royal Caribbean Cruises. Relying on data mining software and human expertise in word-of-mouth analysis, they measured awareness, identifying emergent qualitative themes of discussion on blogs, travel forums, usernets to gain a better understanding of how consumers discuss Royal Caribbean cruises. Fifty Royal Caribbean Champions were chosen for both quality and quantity of posts with many having over 10,000 message board posts on various Royal Caribbean topics. While Champions were primarily found on Cruise Critic, they also posted on travel communities, usenet groups, travel blogs and personal journals."
This marketing champaign has negative impact on my family.
The program rewards people who have hours to spend on the internet, I have to work during the day. Our last cruise was on NCL and was great, my kids shocked when I told them we were going on another cruise line. I now tell everyone not to be loyal to one cruise line since the dollars I have spent don't seem to matter.
My issues are:
One what is the secret about the "Royal Champion " program why was I told one thing in an email and another posted on the internet.
Why is Royal rewarding people for postings not dollars spent?
One is one cruiser more important than another?
I know I will get flack from the Royal Champions, but my interest is how other RCCL cruisers feel about not being a champion.