All In or Always Included is just a name for a recent promo on Celebrity. When I booked my recent cruise, I think it was Always Included. Included items were unlimited internet, tips, and drinks. I did ask my TA if there was a cruise only rate. She checked and got me a cruise only rate. Everyone pays tips. When comparing cost difference between included and cruise only, the difference was less than $100 per cabin for 10 day cruise. Figured it was a good price for drinks and unlimited WiFi. If only the internet worked and drinks were made correctly, it would have been good. WiFi was slow when it worked. Most of the time it didn’t. Many of the drink ingredients were not available. If I had known this before booking, I wouldn’t buy Always Included.