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Carnival the parent and his kids, including Princess


shredie
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More than a few times lately, there have been questions here along the lines of "Carnival does it so why not Princess?" I offer an analogy (which may or may not make sense, LOL.):)

 

There is a family, Bob Sr. and his kids. There are Bob Jr., Ann, Jack, Nigel, Eloise, etc. It's a big family. Bob Jr. decides to shave his head, but Ann doesn't. Bob Jr. and Ann are different people who make independent decisions about what they do. Now if Bob Sr. says everyone's head must be shaved, then all the kids must do it, Bob Jr. and Ann among them.

 

Bob Sr. is Carnival Corporation, the parent. Bob Jr. is Carnival Cruise Lines. He has the same name, Bob, but he is not his father. Ann is Princess Cruise Lines. Just because her brother Bob does something, it doesn't follow that she will do the same just because her father and brother have the same name. It's just a big family structure at work.

 

I will leave it to others to ask, "Who is Bob Sr.'s wife?" and "When Bob Sr. dies, who gets the Mustang?" Feel free to correct or elaborate. :D

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... "Who is Bob Sr.'s wife?"...
I nominate the stock market, or at least the analysts. You should do this, you should do that, I never get enough money (dividends), if you loved me, you'd get a new cruise line. :D Edited by CantanaLobo
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I nominate the stock market, or at least the analysts. You should do this, you should do that, I never get enough money (dividends), if you loved me, you'd get a new cruise line. :D

 

LOL. That works. :)

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It is a bad analogy. Carnival Corp PLC is a holding company that holds the ownership of 10 cruise lines. They allow each of the cruiselines to operate as a total separate entity and only interfere if the money they make is not what they want or if the individual cruiseline is doing something to hurt the entire group like no power in the middle of the Gulf. the individual cruiselines in some areas compete with other cruiselines in the holding company although Carnival PLC has announced that they are going to take steps to limit it.

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One of the clearest analogies is Yum Brands. Never heard of it? Huge fast food restaurant corporation. Their brands include Pizza Hut, Kentucky Fried Chicken and Taco Bell. Just because KFC does something doesn't mean Pizza Hut will. They're all fast food restaurants. Same for Carnival Corporation. Each brand is different and separate even though they're all cruise lines.

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One of the clearest analogies is Yum Brands. Never heard of it? Huge fast food restaurant corporation. Their brands include Pizza Hut, Kentucky Fried Chicken and Taco Bell. Just because KFC does something doesn't mean Pizza Hut will. They're all fast food restaurants. Same for Carnival Corporation. Each brand is different and separate even though they're all cruise lines.

 

Not always too separate. You can find those three Yum brands in a single building with the same entrance.

 

Yum%20together_zps3jol86mx.jpg

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Lots of examples: P&G (consumer package goods), MGM (casinos), Starwood (hotels), GM (autos), etc.

 

It's a constant corporate balancing act -- separate positioning and product delivery to serve separate markets versus shared practices and economies of scale...

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I look at it this way; if they all do the same things there is no point in their separate existence. Carnival cruise line do something which Princess do not. This does not mean Carnival are better, conversely it does not mean that they are worse. It means they are different. Each line has a different identity and target market and within that group, many people; but not all, will be broadly similar types of person. Both targeted groups of people are quite often quietly pleased; either knowingly or otherwise, that they are with whosoever is on their ship as these will generally be people they will like to be around. Most people would not have thought about it they just book a lovely cruise enjoy it and think, we will book again next year this is the best cruise line to go with.

 

Regards John

Edited by john watson
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Getting back to light hearted nature of the question....does anyone else see Carnival as the rebellious college age son, Princess as the overachiever daughter (probably first born) and possibly Holland as the mother tired from raising her children and just wants to put her feet up and drink her ice tea?

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Getting back to light hearted nature of the question....does anyone else see Carnival as the rebellious college age son, Princess as the overachiever daughter (probably first born) and possibly Holland as the mother tired from raising her children and just wants to put her feet up and drink her ice tea?

 

I love it. Yes, I can see it that way.:):):)

 

And Seabourn as the formal uncle who still believes one should "dress" for dinner...

 

:):):)

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I use the auto company analogy, and it seems to get the point across. Carnival Corp is like General Motors. CC owns Carnival Cruise Lines, Princess, Cunard and others. GM owns Chevrolet, GMC, Cadillac, Buick. So when they say "Carnival owns Princess", does anyone seriously believe that Chevrolet OWNS Cadillac? Same difference.

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I use the auto company analogy, and it seems to get the point across. Carnival Corp is like General Motors. CC owns Carnival Cruise Lines, Princess, Cunard and others. GM owns Chevrolet, GMC, Cadillac, Buick. So when they say "Carnival owns Princess", does anyone seriously believe that Chevrolet OWNS Cadillac? Same difference.

 

It's the similar names that get people confused. They hear "Carnival" and don't really hear "Corporation" or "Cruise Lines." That was the point of my analogy about Bob Sr. and Bob Jr.

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It's still all Carnival Corporation with global management and business strategy. They consider the US lines like Carnival, Princess, and HAL to be "cash cows" that they milk and they have stated that they are not going to "over invest" in those lines. I don't believe the Royal Caribbean brands share that vision. In that respect, Carnival Corporation brands may be relying more on brand loyalty than the competition. Given brand loyalty evident on Cruise Critic, it's probably a smart move by Carnival Corporation.

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