Have you seen the new Shell Phone?

[David4]

I am liking the new feel.

[MNfamilycruiser]

It was a good ad, but for many of us loyal, long time RC customers who can not cruise in the winter, it does not solve the problem of lack of summer carribbean sailings.

 

I agree - love the ad - for us it isn't all about the activities - its about the sea! (note my location)

But I was astonished when I tried to look for a late Oct. early Nov. cruise! Many of the ships aren't even in the Caribbean until November. Is it that hurricaines are more prevelant now? Or they are just spreading things out to do different ports in different parts of the world?

[robtx100]

I checked youtube and rccl and couldn't find it. Where did you see it?

[Marysunshine]

Oh Oh! It's turning into a love fest here for the shell ads! And I'm the lone poopie head! :D Hopefully they will grow on me. I watched again. I also watched The executive video. I'm still kind of luke cool about it. :rolleyes:

 

I thought the premise was cute but then it got dumb. Sorry, I'm in the minority, but I did not like it.

[shelbylook]

Very nice.

 

Cathy

[Thanna63]

Loved it! A wonderful break from the same ol, same ol commercials.

[webnut]

I liked it, but then again...I already purchase their product so it's an easy sell for me.

[Thanna63]

It's a wonderful deviation from the same ol commercials.

[dianeandmike2004]

Love it!

[Tyler80]

I love it!!! It totally embraces exactly how I feel about cruising. Can't wait to see it on my tv.

[Ally9802]

This made me smile :D

[Tyler80]

http://link.brightcove.com/services/player/bcpid458674443001?bckey=AQ~~,AAAAXuchQNE~,xO22uwJdthpaPupNRSquOWa1ZXY6NlpC&bctid=1318733918001

[funbythedozen]

I LOVED it !

[boba]

:cool: That's awesome. I love it. :cool:

[Tim,n,Sue]

Very nice. works well for me. Obviously no RCI I.T. involvement in this.

[foxesden1]

I thought it was okay. I like the more upbeat ones, that make you want to get out and do something! :D

[Pumbaamd]

Looks like we've got three threads here on the same topic. CC, can you combine them?

[Allaboutsailingrc]

I am really liking this new brand campaign...GOOD JOB Royal:)...best I have seen in quite a while.

 

http://bcove.me/v9mk6lu1

 

Thanks for posting. I was totally impressed. :)

[Cruising89143]

I guess some people watched a different video than I did. No where in the video did it mention the Caribbean. It clearly stated that this was the "SEA" calling. That could be anywhere in the world which is where RCI places their ships.

 

I think that it has a great message. I like it.

[birdie16]

I loved it! Finally a commercial that makes me what to book a cruise. I hated the "Why Not" series.

[TEXASMUNK]

it uses "average" looking folks versus profesional models.....and puts a face to management..

 

Like the new approach

[xxoocruiser]

• Kudos to RCCL !
  
• Made me smile !
  
• Made me laugh !
  
• Made me thankful I booked my cruise a week ago before this campaign increases demand.
  

[shirtee]

Very nice-good job RCCL

[orville99]

It will be a good campaign once the b-roll video is cut into 30-60 second spot segments. The version that's on C&A now will in all probability never be seen in this form other than onboard ship. I wouldn't be at all surprised to see a 30-second spot using the outtakes followed by a 30-second spot with a cut of what's on this b-roll footage.

[NeuroQueen]

What a great commercial. Makes me want to go NOW!!!