Have you seen the new Shell Phone?

[crazy4themouse]

This is my favorite RCI ad ever. It makes me want to pack right now and just go wait at the terminal! It reminds me of the main reason I love to cruise, the pull of the ocean to my very soul. Love the ad!!

 

But then, I *hated* the "lust for life" ads, so I know I'm the oddball here. :p

 

 

-gina-

[Older Party]

I guess he feels that people with more money, the same people who can afford higher priced cruises, also have more class and will provide a better on board environment for all. I have never read a study that equates the size of one's bank account to the amout of "class" a person has. But that may just speak to my inadequate educational experience.

 

I can tell you that some of the people who I know that don't have much are also some of the most appreciative people that I take care of. And some of the folks I know who have plenty also have the biggest senses of entitlement. I know which ones I would rather be in the middle of the ocean on a cruise ship with.

 

This is so true. I have traveled both the small luxury lines as well as the mass market lines. I have found the people on the small luxury lines do have a tendency to show a sense of entitlement that is a bit off putting. But I've also met some of the bawdiest, most fun people on these ships too!

[Older Party]

I thought the ad was too corny. It would not make me want to cruise RCI over another cruiseline and RCI was mentioned too late in the ad.

 

That was my take. I think it's a totally great idea, just not executed toward the RCI brand very well. When I first heard, 'the sea is calling', I thought of Windjammer Cruises.

[ezcruizer]

You better believe it is calling me. I love love the ad. I recently sailed the Allure and want to be at sea again right now. It brought back memories. Great job RCCL.

[grand isle joe]

I thought it is alot better than "Get out there" BUT I would be afraid to pick up the "phone" for fear of crabs.....;):D

[will work to cruise]

Not too bad, but I would like to see some of the ships.

[ghulett]

I just got the email. Ugh. Sorry I think it's dumb. I would rather see the ships and destinations over a bunch of people having a conversation with a shell. I really wished I thought it was cool. But it doesn't work for me. :(

I'm with you. I lost interest and didn't even watch the whole video.

[ghulett]

...I thought it was funny when the phone told the person to close their eyes,etc and not calypso music, seabirds or waves...

That's where I turned it off.

[Jimnbigd]

The new ad is interesting, but it could use a little improvement. I think it would be a good idea to show a scene of one of their ships after the sea tells them about what you can do on their ships. (Examples: Show a restaurant after the sea says "You can go to amazing restaurants", Show someone on the flowrider after the sea mentions "surfing", etc.)

 

And after showing the flowrider the ad says, "You can moon your fellow passengers." :p

[murrayghj]

I love it!!!

[mommabean]

That was my take. I think it's a totally great idea, just not executed toward the RCI brand very well. When I first heard, 'the sea is calling', I thought of Windjammer Cruises.

 

That's a very good point. It's more like an ad for the cruise industry in general. There's no reason anyone would feel compelled to book RCI over any other cruise line.

 

Gina

[mustangjoe]

New RCCL promotion:

 

http://link.brightcove.com/services/player/bcpid458674443001?bctid=1318733918001

 

Also, go to the C&A site where top exec's explain the new program.

 

Rick and Deirdra

 

Rick: I had just made comment to Sally while we were on our Thanksgiving cruise that RC was due for a new promo. I really like the shell phone.

Hope you Deirdra have a Marry Christmas.

 

Joe & Sally

[Swath]

What do you think of Royal's NEW AD?:

 

The Sea Is Calling

Answer It Royally

 

www.answeritroyally.com

OR

The Main Royal Website

[Swath]

I Love It BEATS The CRAP Out of:

 

The Nation of Why Not

:cool: :D :cool:

[hollon]

Is this a new commercial or where did you see?

[juniorsmom]

I love it.

[Swath]

On The above Link:

www.answeritroyally.com

 

Also the Royal Website

Click on the one of two Images of Woman Holding a Seashell to their Ear, or a Seashell by its self.

[Diffuser87]

Is this a new commercial or where did you see?

 

They just started this new campaign at the first of this week.

[foxesden1]

Meh

[Sunkissed Mommy]

I like it.

My Shell phone IS calling. It said to be at Port Everglades, Terminal 18 at 11am this Sunday! :D

[Dave85]

I actually don't care for it. I want to see more of the ships / on board experience!

[will773]

This has been discussed quite extensively. But I do love the new ad!

[pjsatc86]

Interesting. It sure beats Cruise like a Norwegian.

[Big_G]

I Love It BEATS The CRAP Out of:

The Nation of Why Not

:cool: :D :cool:

 

Agreed

[silentbob007]

Personally, I think it relies too much on auditory cues. We don't see ziplining, etc ... just hear about it and see people's reactions. I like the idea, but don't like the execution, especially when the ships are about the to-the-eye "wow" factor.