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8 hours ago, Engineroom Snipe said:

 If I cannot get a cruise for what I think is a good price-point, I will just hold onto the cash or try something else. 

I completely agree.

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"

Angie Stephen was promoted to SVP international for the Royal Caribbean brand.
 

Formerly VP and MD Asia Pacific, she takes on the role held until recently by Bert Hernandez, who became president of Silversea Cruises.

Stephen is tasked with overseeing Royal Caribbean's growth across more than 80 countries, from Australia and China to those in Asia-Pacific, Europe, the Middle East, Africa and Latin America.

 

'Incredible experience and success'

Michael Bayley, president/CEO of Royal Caribbean International said Stephen brings 'incredible experience and success to this role,' from positions in sales and marketing to most recently leading the brand’s increasing popularity and achievements in Asia.

Royal Caribbean's international organization is comprised of representatives around the world and extensive teams based in Australia, China, Mexico, Singapore and Europe. Both collaborate with local partners and travel advisors to reach travelers through a variety of channels based on each market’s travel landscape and consumer behavior.

 

Exponential opportunities

'This is an incredibly exciting time for the vacation industry, a momentum that is reaching new heights between the introduction of the game-changing Icon of the Seas and the soon-to-debut Utopia of the Seas,' Stephen said. 'The opportunities to deliver even more memorable vacations around the world are exponential, and Royal Caribbean and our world-class international organization are perfectly positioned to make it all a reality.'

Stephen joined Royal Caribbean more than 25 years ago as a field sales manager in the US Midwest. She has held several roles across sales and marketing that included spearheading sales strategy, events, training and marketing. She also led the North America national accounts team and was responsible for the largest share of North America trade business.

 

Relocated to Asia in 2017

Stephen relocated to Asia in 2017 to lead the market development in China, developing sales distribution channels, brand marketing and partnerships. As VP and MD of Asia Pacific she oversaw the marketing, commercial and operational activity for the brand.

Royal Caribbean considers Stephen 'pivotal in driving a new level of success in the region and instrumental in realizing the resumption of cruising during the pandemic.' In fact, she led the way for Singapore to be the first market in the world where Royal Caribbean ships resumed sailing, in December 2020."

Angie Stephen moves up to SVP international at Royal Caribbean (seatrade-cruise.com)

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This story ran on a couple of news wires today.  RCL is looking to hire 10k new employees this year mostly to staff new ships coming on line.  What I found surprising (but perhaps shouldn't have given ongoing service issues) is that in 2023 sea based head count actually shrank 6%.

 

 

https://finance.yahoo.com/news/exclusive-royal-caribbean-recruiting-thousands-173536125.html?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAADHmP5K1YCaAUNgR9gfh0nqgL2ce8nU8Ptd-f_XHAPBVrCxItScIUnlFgYmnB51jYqz8WVUCThNolv1O-tvztwYKJKnAkc8L97DJgRL0-Viz6K7Cdefil8XMVef4VMIT_oy_ca1kZI-sclziTRrD_99qMXw53kR2sKdE-ibv_XWv

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