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RCCL new Diamond Lounge Policy?


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We talk about loyalty to Royal. Who is the most loyal to Royal?

 

A. Someone who spends $10k a year in cruises? Multiple cruises but in lower priced cabins. Drinks only the FREE drinks. Doesn’t do Royal excursions. Spends ZERO $ on the ship except for their cabin.

 

B. Cruises 3-4 times a year spending $10-20k a cruise with Royal. Casino, Speciality Dinning, Royal Excursions, Drink Package, Park West, and so on.

 

Who is the most valuable and therefore loyal to Royal? Who is Royal most likely to court and encourage to sail more.

 

You see how dumb I am?

 

 

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Good comparison and I'm sure RC are happy with a mix of both.

C&A base loyalty on nights cruised but they do give an extra point for JS and above which does reward a higher cabin price spend.

I posted previously that 1 more extra point for GS and above would reward people for booking a higher price suite which i believe is fair.

 

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I dislike it when people compare airline loyalty policies to cruiseline loyalty policies. The businesses are so very different.

 

 

 

Some of the most profitable and frequesnt airline passengers are business flyers paid for by the business. The cruise lines most frequent guests are retirees paying their own way; often they spend little past cruise fare and gratuities (been there, done that, have the photo to prove it). On a per firm basis, I suspect some of the cruise lines most profitable guests are less frequent cruisers trying to cram in every bit of fun into their special vacation (shore excursions, photo packages, special drinks, special meals, maybe a high end suite). Even if they cruise only once a year (or once every three years), they are valuable cruise guests and the cruise line wants to keep them loyal.

 

 

 

Bravo. You’re certainly right on and not dumb like me. Lol

 

 

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Same thing...and also a sensible idea. :cool: Concierge lounge becomes full Suites only Lounge as on Oasis class, and make the DL indeed renamed the concierge lounge (or simply the C&A lounge) for both D+ and Pinnacle, with no suites guests allowed unless at least D+.

 

Diamonds get their three drink vouchers. Actually thought it was going to that when they introduced those vouchers.

 

Was not that long ago that Ds were kicked out of the concierge lounges. Now comes Phase two with the obvious overcrowding.

How about a Pinnacle only lounge, and not allow them access to DL, D PLUS, or Concierge Lounge. Why should Pinnacles be able to invade our space, taking away seats for us lowly DPLUS folks?

I can only imagine the creaming if they tried something like that!!!

 

 

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How about a Pinnacle only lounge, and not allow them access to DL, D PLUS, or Concierge Lounge. Why should Pinnacles be able to invade our space, taking away seats for us lowly DPLUS folks?

I can only imagine the creaming if they tried something like that!!!

 

 

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What about the Suite Lounge? Coastal Kitchen?

 

 

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How about a Pinnacle only lounge, and not allow them access to DL, D PLUS, or Concierge Lounge. Why should Pinnacles be able to invade our space, taking away seats for us lowly DPLUS folks?

I can only imagine the creaming if they tried something like that!!!

 

 

Sent from my SM-T530NU using Forums mobile app

 

Didn’t they get rid of the pinnacle room on oasis and allure when the created a suite lounge? Sometimes only s few pinnacles on a ship. That would be quite a boring lounge.

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Pinnacles are permitted in the Suite Lounge/CK.

 

 

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Exactly what I’m saying. They used to have a chapel and a pinnacle room near where the SL and CK are now. Most under utilized space on the ship. They did SL more recently and P get to go there in addition to DL etc.

 

Point is a Pinnacle only room is a waste of space on most cruises.

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Exactly what I’m saying. They used to have a chapel and a pinnacle room near where the SL and CK are now. Most under utilized space on the ship. They did SL more recently and P get to go there in addition to DL etc.

 

Point is a Pinnacle only room is a waste of space on most cruises.

I never went up there, but was a told the Pinnacle room wasn't a lounge per say. No food or drinks.

 

The Oasis SL CK works well in that you can easily transition from bar to dinner. The Pinnacle Parade

 

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I dislike it when people compare airline loyalty policies to cruiseline loyalty policies. The businesses are so very different.

 

Some of the most profitable and frequesnt airline passengers are business flyers paid for by the business. The cruise lines most frequent guests are retirees paying their own way; often they spend little past cruise fare and gratuities (been there, done that, have the photo to prove it). On a per firm basis, I suspect some of the cruise lines most profitable guests are less frequent cruisers trying to cram in every bit of fun into their special vacation (shore excursions, photo packages, special drinks, special meals, maybe a high end suite). Even if they cruise only once a year (or once every three years), they are valuable cruise guests and the cruise line wants to keep them loyal.

 

While the businesses are certainly very different, they still have a lot in common from a strictly marketing point of view. In both cases, the primary marketing purpose of the loyalty program is not to encourage people to fly or cruise more often or even to spend more money when they do fly or cruise but rather to provide an incentive to stick with one particular brand. While Royal Caribbean certainly wants you to purchase "shore excursions, photo packages, special drinks, special meals, maybe a high end suite", they do not expect the C&A program to have much impact on such decisions. What the C&A program can do and is very good at is to discourage its members from taking their next cruise on Princess, Norwegian, Carnival or any other competitor. In that regard, it serves the same purchase as an airline frequent flyer program.

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We talk about loyalty to Royal. Who is the most loyal to Royal?

 

A. Someone who spends $10k a year in cruises? Multiple cruises but in lower priced cabins. Drinks only the FREE drinks. Doesn’t do Royal excursions. Spends ZERO $ on the ship except for their cabin.

 

B. Cruises 3-4 times a year spending $10-20k a cruise with Royal. Casino, Speciality Dinning, Royal Excursions, Drink Package, Park West, and so on.

 

Who is the most valuable and therefore loyal to Royal? Who is Royal most likely to court and encourage to sail more.

 

You see how dumb I am?

 

 

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IMHO, the marketing people may define "loyal to Royal" more by what you don't do than by what you do. If you are "loyal to Royal" then, when you do splurge, it isn't on a suite in "The Haven"!

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We talk about loyalty to Royal. Who is the most loyal to Royal?

 

A. Someone who spends $10k a year in cruises? Multiple cruises but in lower priced cabins. Drinks only the FREE drinks. Doesn’t do Royal excursions. Spends ZERO $ on the ship except for their cabin.

 

B. Cruises 3-4 times a year spending $10-20k a cruise with Royal. Casino, Speciality Dinning, Royal Excursions, Drink Package, Park West, and so on.

 

Who is the most valuable and therefore loyal to Royal? Who is Royal most likely to court and encourage to sail more.

 

You see how dumb I am?

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"Who is the most loyal to Royal?"

 

"Most Valuable" to Royal does not equal "Most Loyal" to Royal. Wealth and spending does not necessarily make one more loyal.

 

(A) Someone scrapes together just enough money to stay in an inside cabin and cruises twice a year, year after year and only sails Royal. Drinks mostly free drinks and doesn't do Royal Excursions.

 

(B) Someone stays in a GS and sails twice a year, year after year and only sails Royal. Spending money in the Casino, Specialty Dinning, Royal Excursions, Drink Package, Park West, and so on.

 

Both would be equally loyal. Being affluent doesn't make anyone more loyal -- just more valuable (profitable). Though I do agree that Royal would court and encourage those who spend more to sail more.That's just smart business.

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I never went up there, but was a told the Pinnacle room wasn't a lounge per say. No food or drinks.

 

The Oasis SL CK works well in that you can easily transition from bar to dinner. The Pinnacle Parade

 

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Exactly. It does work well. Expect when there are 200-300 pinnacles. Then you are just pissing off the suite guests that are paying huge dollars in some cases. But this is a very rare problem and I would guess on most oasis class cruises it is only 5-20 pinnacles on board which is easily absorbed in the SL.

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Exactly what I’m saying. They used to have a chapel and a pinnacle room near where the SL and CK are now. Most under utilized space on the ship. They did SL more recently and P get to go there in addition to DL etc.

 

Point is a Pinnacle only room is a waste of space on most cruises.

 

The pinnacle lounge on Allure was a public venue. Years ago we attend a function or two in there.

 

M

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Exactly. It does work well. Expect when there are 200-300 pinnacles. Then you are just pissing off the suite guests that are paying huge dollars in some cases. But this is a very rare problem and I would guess on most oasis class cruises it is only 5-20 pinnacles on board which is easily absorbed in the SL.

 

 

 

One may only image the numbers on Harmony Presidents Cruise in September.

 

 

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Exactly. It does work well. Expect when there are 200-300 pinnacles. Then you are just pissing off the suite guests that are paying huge dollars in some cases. But this is a very rare problem and I would guess on most oasis class cruises it is only 5-20 pinnacles on board which is easily absorbed in the SL.

 

On any given cruise there are 40-70 pinnacles onboard the Oasis.

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On any given cruise there are 40-70 pinnacles onboard the Oasis.

 

Where do you get that figure from? That is certainly a high number and in my several trips on oasis in the SL have never heard of that many. FYI for what ever reason I’ve often heard the figure that week (meeting and chatting with some of them, overheard it, etc.) and the mid to top end of your range seems a bit high and not the norm.

 

I’m not saying your wrong but I’m curious as to your source as it differs greatly from my experience. Maybe the cruises I was on were light on pinnacles. Who knows.

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As long as a sailing brings in the required revenues points assigned to it by the marketing personnel, it should not matter where the revenue is coming from: suites or inside cabins. There are many ways to spend money once on board with the casino being one of the bigger sources along with drinks.

 

If passengers are offered BOGO on anything they are apt to spend more.

 

 

 

MARAPRINCE

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As long as a sailing brings in the required revenues points assigned to it by the marketing personnel, it should not matter where the revenue is coming from: suites or inside cabins. There are many ways to spend money once on board with the casino being one of the bigger sources along with drinks.

 

If passengers are offered BOGO on anything they are apt to spend more.

 

 

 

MARAPRINCE

 

 

I think most of their revenues comes from alcohol--$7.25 + grats for a Miller light/;p Does RCl break down the revenue stream in their annual report.

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"Who is the most loyal to Royal?"

 

"Most Valuable" to Royal does not equal "Most Loyal" to Royal. Wealth and spending does not necessarily make one more loyal.

 

(A) Someone scrapes together just enough money to stay in an inside cabin and cruises twice a year, year after year and only sails Royal. Drinks mostly free drinks and doesn't do Royal Excursions.

 

(B) Someone stays in a GS and sails twice a year, year after year and only sails Royal. Spending money in the Casino, Specialty Dinning, Royal Excursions, Drink Package, Park West, and so on.

 

Both would be equally loyal. Being affluent doesn't make anyone more loyal -- just more valuable (profitable). Though I do agree that Royal would court and encourage those who spend more to sail more.That's just smart business.

 

Well said, 100% agree.

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